Tools & Checklists

Yes, every checklist and workbook is free. You enter your email on a tool’s page and confirm it; the welcome email then carries download links for the whole set. Use and adapt them inside your own organisation as much as you like.

Confirmation, known as double opt-in, proves the address belongs to you and that you asked to join. It keeps the newsletter list clean and follows the consent-first approach of India’s Digital Personal Data Protection Act. You can unsubscribe from any email in one click.

Marketing, digital, growth and contact-centre leaders in Indian hospitals and multi-unit hospital groups, plus the unit heads and promoters who have to sign off their plans. They assume you already run campaigns and a contact centre and want a sharper way to find what is not working.

No. The example values in the workbooks are round illustrative numbers so you can see the arithmetic work. They are not benchmarks and should not be quoted as such. The only comparison that matters is your own numbers, by unit and service line, over time.

No. They stay on the digital, brand, product and commercial side — demand, enquiry handling, content, listings, CRM and measurement. Where a checklist touches clinicians, it is about content review and doctor-led communication, never clinical protocols or care decisions.

Yes. Most items work for a standalone hospital as they are. Where a checklist mentions multi-unit issues — shared listings, central contact centres, unit-level reporting — a single site can skip those lines or treat each specialty as its own unit.