Tools & Checklists · Free online tool
Healthcare ad copy compliance checker (NMC, ASCI, DMR Act)
Paste an ad, caption or landing page and see which phrases are likely to break Indian healthcare advertising rules, with a safer way to say each one.
Checker
Check your copy
Paste an ad, post caption, landing page section or video script. Checking happens in your browser.
| Phrase | Issue | Why it is flagged | Safer approach |
|---|
A screening aid based on commonly flagged patterns in the ASCI code, NMC professional conduct rules and the Drugs and Magic Remedies Act. It is not legal advice and cannot catch everything; have final copy reviewed by your medical and legal teams.
How it works
What it looks for
The checker scans your copy for phrases that regulators, platforms and reviewers most often object to in Indian healthcare marketing: guaranteed outcomes, cure claims, superlatives, unfair comparisons, discounts on treatment, fear-based urgency, and testimonials, review requests, before-and-after images and inducements, which the NMC guidelines of 6 October 2026 bar even with consent. Each match is highlighted with the reason and a safer way to say it.
It looks for wording, not meaning, so treat it as a first pass. A sentence can be misleading without any flagged word, and a flagged word can be fine in context, for example “best practice” in a training post.
For the rules behind it, read hospital advertising rules in India: NMC and ASCI, before-and-after photos in medical advertising and ad copy for doctors that is compliant and specific. For Google Ads policy, see what gets disapproved and why.
Examples
Rewrites that keep the meaning
| Risky | Safer |
|---|---|
| Best cardiac hospital in the city | Cardiac care with a 24-hour cath lab and interventional cardiologists on call |
| Painless laser treatment with guaranteed results | Laser treatment with local anaesthetic. Results differ between patients; your doctor will explain what to expect. |
| Cure diabetes in 90 days | A structured programme to help manage blood sugar, guided by your doctor |
| 50% off knee replacement, book now | Knee replacement package: what is included, what is not, and how to get a written estimate |
| Don’t ignore chest pain, it could be deadly | Chest pain with breathlessness or sweating needs emergency care. Call 108 or come to the emergency department. |
FAQ
Questions people ask
Common problems are guaranteed outcomes, cure claims, unverifiable superlatives such as best or number one, unfair comparisons, fear-based urgency and, since the NMC guidelines of 6 October 2026, any patient testimonial, requested review, before-and-after image, discount or offer used for promotion, even with consent.
Only with independent, verifiable substantiation under the ASCI code. Without it, replace the superlative with a fact patients can check, such as accreditation, facilities or experience.
Doctors face limits on self-promotion under the NMC professional conduct regulations. Factual information such as qualifications, specialty, timings and fees is generally acceptable; persuasive claims and solicitation are not.
An Indian law that prohibits advertisements claiming to treat or cure certain listed diseases and conditions, and restricts magic-remedy claims. Cure claims in health ads should be checked against it.
No. It is a quick screening aid for common risky phrases. Final copy should be reviewed by your medical and legal teams, and by the platform’s own policies for paid ads.
No. The check runs in your browser and nothing is sent anywhere.