World Cancer Day and UICC’s “I Am and I Will” Campaign
UICC’s three-year “I Am and I Will” campaign asked people to make a personal commitment on World Cancer Day. Here is how it worked, what it reached and where it fell short.
PR & Communications
Hospital PR and communications cover how a hospital speaks to patients, media and the public, in good times and in a crisis. The work is mostly preparation: trained spokespeople, approved holding statements, a review response policy and a launch plan that treats announcements as a distribution problem. This series is written from the growth seat for communications heads, marketing leaders and CXOs at Indian hospitals. It covers crisis readiness, doctor spokespeople, patient reviews and reputation, launch communications and the statements that beat legal to the first draft, all within NMC and DPDP limits. Start here for the full series, pillar first, then use the individual pieces as checklists when something happens.
Start with: Healthcare PR in India: getting announcements picked up, Health awareness days in India, 2026 to 2027: a calendar by month and specialty and The doctor as spokesperson, not the marketing department.
Healthcare Marketing Strategy Examples from India
Reviewed on 29 October 2026 by Gaurav Phogat. Every campaign fact below is linked to the campaign owner, a government source or trade coverage, checked on the same date. The healthcare marketing…
Bell Let’s Talk Day: How a Telecom Brand Built a Mental Health Day
Bell Let’s Talk began in 2010 and turned everyday calls, texts and social shares into mental health funding in Canada. Here is how it worked, what it achieved and its limits.
World AIDS Day: The Red Ribbon and (RED), Two Ways to Turn a Colour into a Cause
The red ribbon was given away free; (RED) sold products to fund HIV programmes. A look at both World AIDS Day campaigns, their results, their critics and what Indian hospitals can borrow.
Skin Cancer Awareness: What Slip! Slop! Slap! Teaches, and Why India Needs a Different Script
A singing seagull taught Australia three sun-safety habits. A look at how Slip! Slop! Slap! worked, the evidence, its limits, and why Indian skin and climate need a different message.
World Diabetes Day: The Blue Circle and a Mumbai Campaign That Went Blue
The IDF’s blue circle gave diabetes a shared symbol and helped win a UN resolution. A look at how it worked, a Mumbai campaign that borrowed it, the limits, and ideas for Indian hospitals.
Movember: How a Moustache Became a Men’s Health Month
Movember made men’s health visible by asking men to grow a moustache for 30 days. Here is how it works, what it has raised, the honest criticism and what Indian hospitals can borrow.
World Stroke Day: What England’s Act FAST Campaign Teaches Health Marketers
Act FAST took a four-letter paramedic checklist to the whole of England. A look at how it worked, what the studies found, where it fell short and what Indian hospitals can borrow.
Hospital advertising rules in India: what ads can and cannot say
Healthcare is the sector ASCI flags most often, and most violations are now digital. A plain guide to what hospital marketing can and cannot claim in India.
Healthcare influencer marketing in India: rules and what works
How hospitals and clinics in India can work with doctor-creators, patient advocates and lifestyle creators within ASCI, consumer protection and NMC rules, and measure results in appointments.
