Speaking · Hyderabad, India
Speaking: Healthcare Marketing, AI and Digital Transformation
Talks for hospital leaders, marketers and healthtech teams, from someone who has to live with the results.
If you are looking for a healthcare marketing speaker for a conference, leadership offsite or board session, these are the topics I speak on. Every talk is built from work I have done inside hospital groups, anonymised, and from the original research on this site. No vendor pitches and no claims I cannot show.
Topics
Talk topics
Measure the appointment, not the click
Why lead counts flatter channels, and how a hospital rebuilds its growth funnel around the honoured appointment. Where enquiries actually die, and why capacity is often the real constraint.
For: CMOs, growth and digital heads, CFOs and unit heads.
Background readingGetting cited by AI search
How AI assistants decide which hospitals to name, what my study of their answers found, and the order of work that makes a hospital easy to verify and cite.
For: Marketing, digital and SEO teams; hospital and health brand leadership.
Background readingAI in front of patients without an incident
Scoping patient-facing AI by allow-list, the never-answer list, escalation as the real product, and measuring resolution rather than containment.
For: CXOs, medical directors, digital and IT leaders, healthtech founders.
Background readingWhat digital transformation means inside a hospital group
Separating real change in how a group captures demand and sees itself from procurement wearing the word. What to change first, and how to report it to a board.
For: Boards, CEOs, strategy teams and investors.
Background readingLaunching a hospital: demand before the doors open
What digital owns in a launch, building demand when no doctors can be named yet, the launch-month contact centre, and which early numbers to trust.
For: Unit heads, project leaders and marketing teams.
Background readingMarketing under the NMC 2026 guidelines
What the new advertising rules change for hospitals, doctors and agencies, and how to stay specific and useful without testimonials, inducements or superlatives.
For: Hospital and clinic marketers, doctors and agencies.
Background readingFormats
How I can take part
Keynote
One argument, built for the audience in the room, with examples from Indian hospitals and the research on this site.
Panel
A practitioner’s view alongside clinicians, technologists or investors. I am happy to take the contrarian seat.
Workshop
A working session with your team on one problem, such as the enquiry funnel, an AI search audit or an AI assistant’s never-answer list, using your own data where possible.
Board session
A closed-door discussion for boards and leadership teams on digital, AI and growth: what to fund, what to stop and what to ask for in the board pack.
For organisers
Bios and photo
Short bio
Gaurav Phogat is a healthcare marketing, digital and AI leader based in Hyderabad. He is Vice President, Digital at one of Asia’s largest hospital groups and was previously Chief Marketing Officer of a specialty hospital chain. He writes about hospital growth, CRM, AI and digital transformation, from the operator’s seat, at gauravphogat.com.
Long bio
Gaurav Phogat is a healthcare marketing, digital and AI leader based in Hyderabad, India. He is Vice President, Digital at one of Asia’s largest hospital groups, where his work spans patient acquisition, CRM and the contact centre model, AI assistants, AI search, content operations, international patient marketing and the digital side of new hospital launches. Before that he was Chief Marketing Officer of a specialty hospital chain, and earlier he worked in media, telecom and luxury retail. He holds a B.Tech in Information Technology and an MBA from the Indian School of Business. At gauravphogat.com he writes from the operator’s seat about hospital growth, AI and digital transformation, publishes original research such as an anonymised benchmark of Indian hospital websites and a study of what AI assistants recommend to patients, and maintains a set of free tools for hospital marketing and digital teams. Views are his own, not his employer’s.
Please use the headshot at the top of this page. A full-size version is available here. Credit: Gaurav Phogat. For a title line, use “Vice President, Digital, hospital group” or “Healthcare marketing, digital and AI leader”.
Invite
How to invite me
Write to me through the contact page with the event, the audience, the date and city, the format, and what you would like people to leave with. I will reply with whether I can do it and a suggested angle.
For the work behind these talks, see the case studies and the about page.