Start here for Gaurav Phogat’s main guides on hospital digital strategy in India: digital marketing, patient acquisition, CRM, AI in operations, generative engine optimization, launches, growth, consent under DPDP and marketing leadership. Each guide answers one question directly and links to deeper articles.
Growth and patient acquisition
- Hospital digital marketing in India: a channel-by-channel guide, measured to treated patients.
- Patient acquisition strategy for hospitals: capacity first, then channels, conversion and cost per treated patient.
- Hospital marketing strategy: the choices a hospital has to make before it spends.
- Healthcare growth strategy for India: five choices that decide which hospital groups grow.
- Hospital launch marketing plan: from 12 months out to the first 90 days.
CRM, automation and data
- Hospital CRM implementation: a phased rollout plan for multi-unit groups.
- Healthcare marketing automation in India: what to automate and what to keep human.
- How the DPDP Act affects hospital marketing: consent, WhatsApp, remarketing, CRM and the compliance timeline.
AI and AI search
- AI in hospital operations in India: a green, amber, red framework for non-clinical AI.
- Generative engine optimization (GEO) for healthcare brands: how a hospital gets cited by AI assistants.
- What AI assistants say about hospital marketing in India: a quarterly tracker of AI answers and sources.
Brand, content and leadership
- Hospital consolidation in India: what deals mean for brand, patients and data.
- Healthcare content marketing: answering the questions patients actually ask.
- What the best healthcare marketers do differently: eight practices and how to hire for them.
- What a real AI marketing expert does: and how to spot one.
- Famous leaders in healthcare: what historical figures teach hospital leaders today.
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