Start here for Gaurav Phogat’s main guides on hospital digital strategy in India: digital marketing, patient acquisition, CRM, AI in operations, generative engine optimization, launches, growth, consent under DPDP and marketing leadership. Each guide answers one question directly and links to deeper articles.
Growth and patient acquisition
- Hospital digital marketing in India: a channel-by-channel guide, measured to treated patients.
- Patient acquisition strategy for hospitals: capacity first, then channels, conversion and cost per treated patient.
- Hospital marketing strategy: the choices a hospital has to make before it spends.
- Healthcare growth strategy for India: five choices that decide which hospital groups grow.
- Hospital launch marketing plan: from 12 months out to the first 90 days.
CRM, automation and data
- Hospital CRM implementation: a phased rollout plan for multi-unit groups.
- Healthcare marketing automation in India: what to automate and what to keep human.
- How the DPDP Act affects hospital marketing: consent, WhatsApp, remarketing, CRM and the compliance timeline.
AI and AI search
- AI in hospital operations in India: a green, amber, red framework for non-clinical AI.
- Generative engine optimization (GEO) for healthcare brands: how a hospital gets cited by AI assistants.
- What AI assistants say about hospital marketing in India: a quarterly tracker of AI answers and sources.
Brand, content and leadership
- Hospital consolidation in India: what deals mean for brand, patients and data.
- Healthcare content marketing: answering the questions patients actually ask.
- What the best healthcare marketers do differently: eight practices and how to hire for them.
- What a real AI marketing expert does: and how to spot one.
- Famous leaders in healthcare: what historical figures teach hospital leaders today.
For news analysis, see Industry Watch and the Industry Watch themes. For definitions, see the glossary.
Every series and resource
- Start here: AI in healthcare operations: A start-here guide to the AI in healthcare operations series: how hospitals get cited by AI search, patient-facing AI agents, ambient documentation,...
- Start here: Hospital growth strategy: A start-here guide to the growth and strategy series: owning the revenue engine, the three demand pools, P&L reading, pricing, Centres of...
- Start here: Healthcare digital growth: A start-here guide to the healthcare digital growth series: what a hospital CRM is actually for, enquiry-to-appointment conversion, attribution, performance marketing, and...
- Start here: Hospital launches: A start-here guide to the hospital launches series: pre-launch demand, the twelve-month checklist, the first ninety days, opening in a new city,...
- Start here: Leadership from the CXO seat: A start-here guide to the leadership series from the CXO seat: building a digital team, the board pack, vendor management, succession, and...
- Start here: PR & Communications: A start-here guide to the PR and communications series: crisis readiness, spokespeople, Google reviews, press releases and the statement before legal.
- Medical tourism in India: start here: Start here for medical tourism in India: how patients from each source market decide, how enquiries reach a hospital, and how the...
- Start here: Local SEO for healthcare
- Start here: Google Ads for doctors
- Start here: Doctor branding
- Hospital growth videos
- Healthcare marketing comparisons
- Specialty Marketing Strategies for Hospitals in India: Specialty hospital marketing strategies for India: how patients decide, channels, compliance and metrics for cardiology, IVF, oncology, maternity and more.
- Hospital digital marketing statistics for India (2026): Hospital digital marketing statistics for India, each linked to its source: internet users, private hospital share, digital ad spend and ad complaints.
- Tools & Checklists: Free checklists and calculators for hospital marketing, OPD growth, CRM readiness, launches and AI search — written from the operator’s seat in...
- Newsletter