Start here: Hospital launches
6 articles on hospital launches, read as one thread instead of a flat archive. Start with the pillar below, then work through the rest in whatever order matches the decision in front of you.
The pillar
The twelve months before a hospital opens: a checklist — the entry point. Read this first; the rest of the series builds on it.
The rest of the series
- Opening in a new city: what transfers and what does not
- Pre-launch demand when you have no doctors to name yet
- Relaunching a hospital that stalled
- The first ninety days after opening: what to watch
- What a hospital launch teaches you about demand
Every guide in this series
- Soft launch or hard launch: choosing a hospital’s opening strategy: Choosing between a hospital soft launch, a hard launch and a phased opening: the readiness evidence to ask for, the risks of...
- Hospital launch contact centre: How to set up a hospital launch contact centre: a question bank, honest scripts, a short IVR, surge cover, a live doctor...
- Naming a new hospital or unit: Naming a new hospital or unit: settle brand architecture first, test names on the phone, in regional languages and on maps, and...
- Launching a specialty centre inside an existing campus: A specialty centre launch inside a running hospital: agree what is new, protect shared services, handle internal referrals and measure incremental demand.