Healthcare growth strategy in India is usually written about by consultants. This section is the operator’s account of owning the topline in a hospital group: the revenue engine and the three demand pools it runs on, reading the monthly P&L pack, pricing, sales, and launching new verticals and care formats with a P&L attached. It covers Centres of Excellence from the digital and brand side (oncology, transplant, genomics, mental health, cardiac), the international patient funnel as a digital product, capital cases built from demand evidence, brand architecture across a multi-unit group, and innovation that survives contact with finance. The position throughout is the same: the person who built the demand and digital engine, and grew into owning the P&L conversations behind it. Start here for the full series, pillar first.
Start with: What patient experience is worth on the P&L, A Centre of Excellence is a brand promise first and The international patient funnel is a digital product.
AI for CMOs: the ten decisions a marketing leader has to make on operating model, new roles, AI agents, budget, vendors, governance, consent, board reporting and upskilling, with a first 100 days plan and lessons learned the hard way.
AI in marketing explained for marketing leaders: what changes now, an AI marketing strategy in six decisions, verified global brand examples, tool categories, governance lessons from a regulated industry and a 90-day plan.
A vendor-neutral buyer’s checklist for hospitals choosing a healthcare digital marketing agency in India: agency types, 20 checks, red flags, the RFP brief, pricing models, the first 90 days and how to measure results.
The Treated Patient Chain: a six-stage healthcare marketing framework for Indian hospitals, from capacity to a treated patient the board can see.
An original test of online doctor appointment booking on 56 Indian hospital websites: how many show real slots, how many end in callback forms or OTP walls, and what marketers should fix.
How patient demand really works in smaller Indian cities, and a practical plan for small hospitals: referrals, schemes, local-language Google profiles, WhatsApp, camps, budgets and KPIs.
How home nursing, physiotherapy and elder care providers in India can win families’ trust, build hospital referrals, show up in local search and measure retention, not just leads.
Practical, compliant ways for an independent pharmacy to compete with apps and chains: local search, WhatsApp ordering, refill reminders, OTC merchandising and the KPIs to watch.
A hospital pharmacy runs 24×7 stock, cold chain, chemotherapy preparation, formulary and safety checks. Why it looks like a chemist on the bill, and how hospitals can explain it.
In 2019 India capped trade margins on 42 cancer medicines at 30%. Prices of 526 brands fell, some by 90%. Five lessons for today’s medicine price debate.
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