Google Search Ads for Doctors

Where Performance Max earns its place in a hospital or clinic account, where it fails, and the controls, policy limits and tests that keep it honest.

What a paid landing page for doctor consultations must show in the first screen, how to match it to the ad, and what to check before spending a rupee.

How to question any published CPL figure, why benchmarks from other markets mislead Indian hospitals and clinics, and a method for building your own ranges by specialty.

An intent-first way to choose hospital and doctor keywords in Google Ads, the patterns that book appointments in India, the terms that waste money, and a weekly search terms routine.

Google already blocks most remarketing for health ads, and DPDP obligations are phasing in. What hospitals can still do, and how to audit tags, consent and audiences.

For clinics and small hospitals: when to hire a PPC agency, when to run ads in-house, why the account must be yours, and the monthly audit that keeps either honest.

Writing Google search ads for doctors and hospitals that pass review, stay within Indian rules and give patients a real reason to click, with labelled examples and a review process.

Why hospital and clinic ads get disapproved or limited on Google in India, which policies are really responsible, and a practical sequence to fix, appeal and prevent them.

How to organise a hospital or clinic Google Ads account by specialty, unit and procedure, when to split or consolidate, and a build sequence for a new account.

How hospitals can send booked and honoured appointments back to Google Ads, track calls despite India-specific limits, and keep clinical information out of the data.