Agency vs in-house PPC for clinics
For clinics and small hospitals: when to hire a PPC agency, when to run ads in-house, why the account must be yours, and the monthly audit that keeps either honest.
Google Search Ads for Doctors
Google Ads for doctors and hospitals in India works when campaigns are built by specialty and location, send traffic to specific landing pages, and are judged on booked and treated patients rather than clicks or form fills. Healthcare is a restricted category, so ad copy, keywords and remarketing must follow Google’s healthcare policies and India’s DPDP Act. This series covers campaign structure, keyword selection, compliant ad copy, landing pages, offline conversion tracking, budgets and privacy-safe remarketing. Start with the complete guide to Google Ads for doctors in India, then use the individual guides as you build or audit an account. It is written for hospital marketing heads, clinic owners and the agencies that run their accounts, with checklists that make spend accountable to patient outcomes. Start here for the full series, pillar first.
Start with: Google Ads healthcare policy: what gets disapproved and why, Ad copy for doctors: compliant, specific, clickable and Keywords that book appointments vs keywords that waste budget.
Ad copy for doctors: compliant, specific, clickable
Writing Google search ads for doctors and hospitals that pass review, stay within Indian rules and give patients a real reason to click, with labelled examples and a review process.
Google Ads healthcare policy: what gets disapproved and why
Why hospital and clinic ads get disapproved or limited on Google in India, which policies are really responsible, and a practical sequence to fix, appeal and prevent them.
Campaign structure by specialty and procedure
How to organise a hospital or clinic Google Ads account by specialty, unit and procedure, when to split or consolidate, and a build sequence for a new account.
Call tracking and offline conversion import for hospitals
How hospitals can send booked and honoured appointments back to Google Ads, track calls despite India-specific limits, and keep clinical information out of the data.
Google Ads for doctors in India: the complete guide
A practitioner’s guide to running Google search ads for doctors and hospitals in India, from policy and structure to tracking honoured appointments and choosing who runs the account.
