AI readiness of Indian hospital websites: a 99-site tracker
I tested 99 Indian hospital websites for llms.txt, AI crawler rules and schema. A third publish llms.txt, few mark up their doctors, and almost none block AI crawlers.
Local SEO for Healthcare
Local SEO for hospitals, clinics and doctors in India is about showing up when patients nearby search for a specialty, condition or doctor, and turning that visibility into calls and bookings. It runs unit by unit: a verified Google Business Profile, a strong location page, consistent listings, steady reviews and structured data, measured in calls and appointments. This hub covers technical and content audits, Google Business Profile setup, schema, keyword and entity mapping, reviews and white-hat authority building. Start with the complete local SEO playbook for hospitals in India, then go deeper with managing profiles across many units and near me search intent. It is written for marketing teams at hospital groups and clinic chains across Indian cities. Start here for the full series, pillar first.
Hospital Google Business Profile Study: What 216 Indian Listings Show
I read 216 Indian hospital Google listings in 12 cities. Most have the basics, but only a third post regularly, and low star reviews get fewer replies.
Answer Engine Optimization (AEO) vs GEO vs AI SEO: What Each Means and What to Do
AEO, GEO, LLM SEO and AI SEO compared in plain terms, what Google, ChatGPT, Perplexity, Gemini and Copilot say about choosing sources, and a 60-day plan, with healthcare as the worked example.
SEO for Doctors and Hospitals in India: A Complete Guide
A complete guide to SEO for doctors, clinics and hospitals in India: Google Business Profile, doctor pages, schema, links, NMC 2026 limits and a 90-day plan.
Doctor listing platforms vs your own website: what each is for
Listings borrow an audience; your own site controls the facts and the data. A side-by-side comparison, how to keep both consistent, and the compliance points that apply.
Local SEO vs Google Ads for clinics: where to spend first
For most clinics, local SEO comes first and Google Ads second. A side-by-side comparison of speed, cost, risk and what to measure, with a practical budget sequence.
Digital PR as a link engine for hospitals
How hospitals can use data-led digital PR to earn links, not just clippings: responsible data sources, the four governance gates, the destination page, and a campaign sequence.
YMYL and E-E-A-T: how Google judges medical websites
What Google’s rater guidelines actually say about YMYL and E-E-A-T, where hospital websites lose trust, and the editorial system that makes medical content worth ranking.
Entity SEO for doctors and hospitals
How hospitals and doctors become clearly understood entities in Google and AI answers: an entity inventory, one canonical page each, off-site corroboration and structured data.
Citations and NAP consistency for clinics
A practical citation and NAP consistency guide for clinics and individual doctors in India: the master record, the Indian citation map, a step-by-step audit, and the habits that keep details right.
