Start here: Local SEO for healthcare
Every guide on local search for hospitals, clinics and doctors in India, read as one thread instead of a flat archive. It moves from the playbook to audits, Google Business Profile, keyword and entity mapping, and white-hat authority, so a marketing team can work unit by unit and measure the result in calls and bookings.
The pillar
Local SEO for hospitals in India: the complete playbook: the entry point. Read this first; the rest of the series builds on it.
Audit and foundations
- How to run a healthcare SEO audit (technical and content)
- Structured data for hospitals: the schema that matters
- Citations and NAP consistency for clinics
- Core Web Vitals for hospital websites
Google Business Profile
- Google Business Profile for doctors: setup, categories, posts
- Google Business Profile governance for multi-unit hospitals
- Multi-location GBP: managing profiles across hospital units
- Patient reviews strategy: volume, velocity, response
- Google Business Profile vs website: where hospital enquiries start
Keywords, intent and pages
- Near me search intent in healthcare
- Keyword mapping for hospitals: specialty x condition x location
- Entity SEO for doctors and hospitals
- Building location pages without thin content
- Practo, Justdial and Google: where patients actually search
Authority and channel choices
- Link building for healthcare websites (white-hat only)
- Digital PR as a link engine for hospitals
- Local SEO vs Google Ads for clinics: where to spend first
Free tools
- Healthcare local SEO audit checklist (80 points)
- Google Business Profile health check for hospitals
- Google Business Profile optimisation template for doctors
- Specialty keyword and entity mapping sheet
Every guide in this series
- Doctor listing platforms vs your own website: what each is for: Doctor listing platforms and your own website do different jobs. Listings borrow an audience that is already searching and comparing; your website...
- E-E-A-T healthcare: E-E-A-T healthcare, read from Google's rater guidelines: what YMYL means for hospital sites, what raters check, and the editorial system that earns...