Tools & Checklists · Free template
Google Business Profile optimisation template for doctors
A GBP checklist for doctors and clinics as a working Excel template: audit score, field planner, posts, photos, reviews and monthly tracking.
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Why it exists
The problem it solves
A doctor’s Google Business Profile is often the first thing a patient sees, before the website and sometimes before the doctor’s name is even known. Yet most profiles I review were set up once by someone who has since left, with the wrong category, a central call-centre number and no booking link.
This template turns Google’s own rules for practitioners and healthcare locations into a scored checklist and a working planner. Audit the profile, draft every field against Google’s limits, plan posts and photos, log review responses and track monthly results in one Excel file per location.
Inside
What you get
- A 35-point scored profile audit based on Google’s current guidelines for practitioners, hospitals and departments
- A field planner with character counts that flags anything over Google’s limits, such as the 750-character description
- A services sheet for clear, non-promotional service descriptions with a clinical sign-off column
- A 12-week posts planner with post types, action buttons and UTM-tagged links
- A photo shot list with Google’s file specifications and consent flags
- A review response log and a monthly tracker for calls, directions, website clicks and bookings
Audience
Who it’s for
Doctors in private practice, clinic owners and hospital digital teams in India who manage one or more Google Business Profiles.
Method
How to use it
- Save one copy of the file per location or per doctor profile.
- Complete the Profile audit sheet, marking each point Done, Partly, Not done or Not applicable to get a baseline score.
- Draft every field in the Field planner, fix anything flagged Over limit, and update the live profile.
- Shoot the photos on the shot list, write services with clinical review, and schedule posts from the 12-week planner.
- Log every review response and fill the Monthly tracker from the profile’s performance data on the same day each month.
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Questions about this template
Enter your email in the form on this page and confirm it from the email I send you. Your welcome email then includes the download link for this template and for every other tool on the Tools & Checklists page. It is free.
It covers eligibility and structure (practitioner, department and location profiles), core fields, conversion features such as booking links and services, photos and video, posts, reviews and ongoing maintenance. Each point is written against Google’s published guidelines, with a status column that produces a score so you can track progress across locations and doctors.
Only doctors who see patients at that location and can be contacted there during stated hours qualify as practitioners under Google’s guidelines. At a multi-doctor location, the hospital has its own profile and each doctor’s profile carries only the doctor’s name. Support staff should not have profiles. Check the current guidelines before creating any new profile.
Not unless they are part of the real-world name on your signage. Google’s guidelines require the name to match how the business is known offline, and adding keywords can lead to suspension. Use categories, services and the description to explain what you do, and let the location page do the rest.
Ask every eligible patient in the same way, at the same point in the journey, without incentives and without pressure on the premises. Google prohibits selectively asking only happy patients and offering anything in exchange. Replies should never confirm someone was a patient or mention any health detail, even if the reviewer did.
Track calls, direction requests, website clicks and bookings from the profile’s performance section, then compare them with appointments recorded in your CRM or HIS. Tag the website link with UTM parameters so profile traffic shows separately in analytics. The trend matters more than any single month.