Remote vs on-site video production for doctors
Where the recording happens decides cost, quality, compliance and whether the programme lasts. How to choose between remote, on-site and hybrid production.
Doctor Branding
Personal branding for doctors in India: NMC-compliant social media, content strategy mapped to search demand, reels and video production, community management and DM triage. Start with the guide to personal branding for doctors in India.
Hospital brand vs doctor brand: building both
The mechanics that let a hospital and its doctors grow their brands together: account ownership, content licences, funding, joint formats, attribution and exit terms written down before the first shoot.
Procedure explainer videos: structure that builds trust
A non-clinical guide for doctors and hospital teams on procedure explainer videos: an eight-part structure, what to leave out, consent, clinical review, production choices, chapters, captions and distribution.
NMC rules and doctor social media: what’s allowed
What actually applies to an individual doctor online in India: the 2002 conduct rules in force, the suspended 2023 social media rules, ASCI and consumer guidance, and the grey areas.
Medical video editing: animations, captions and B-roll
Every caption, animation and cutaway in a doctor’s video is a claim. How to edit for clarity and attention while keeping every visual accurate and private.
YouTube Shorts for doctors
How doctors can use YouTube Shorts as a front door to a library of longer videos, with current limits and YouTube’s health features for India.
DM triage: routing consultation enquiries to the booking desk
A working model for triaging a doctor’s Instagram DMs: three lanes, what automation may and may not do, the WhatsApp handoff to the booking desk, DPDP consent and example scripts.
Turning patient FAQs into a content engine
The best topics for a doctor are the questions patients ask every week. Here is how to capture them, review one answer, and publish it everywhere.
Retention editing: why most doctor videos lose viewers
Most doctor videos lose viewers before the answer arrives. How to read retention data, write honest hooks and edit for attention without cutting accuracy.
Myth-busting content: how to plan it responsibly
A process guide for doctors and hospital teams on planning myth corrections: choosing which myths to tackle, sourcing, fact-first structure, clinical review, consent, tone and moderation after publishing.
