Hospital brand vs doctor brand: building both
The mechanics that let a hospital and its doctors grow their brands together: account ownership, content licences, funding, joint formats, attribution and exit terms written down before the first shoot.
Authority & Strategy
NMC rules for doctors on social media, choosing platforms and building hospital and doctor brands together.
NMC rules and doctor social media: what’s allowed
What actually applies to an individual doctor online in India: the 2002 conduct rules in force, the suspended 2023 social media rules, ASCI and consumer guidance, and the grey areas.
Choosing platforms: Instagram, YouTube and LinkedIn for doctors
How Instagram, YouTube and LinkedIn each find an audience, which specialties and goals suit which platform, and how a doctor picks one home platform and one supporting platform.
