Doctor authority strategy decides where a doctor shows up online, what they are allowed to say there, and how their personal brand sits next to the hospital brand. In India the starting point is the NMC code, which limits self promotion, testimonials and claims, so authority has to be built through education and consistency rather than advertising. This series covers three decisions: what the NMC rules allow on social media, choosing between Instagram, YouTube and LinkedIn based on the patients and referrers a doctor wants to reach, and building the hospital brand and the doctor brand together so neither undercuts the other. It is written for doctors, clinic owners and hospital marketing teams who want a doctor’s public presence to raise trust and bookings without compliance risk.
The mechanics that let a hospital and its doctors grow their brands together: account ownership, content licences, funding, joint formats, attribution and exit terms written down before the first shoot.
What actually applies to an individual doctor online in India: the 2002 conduct rules in force, the suspended 2023 social media rules, ASCI and consumer guidance, and the grey areas.
How Instagram, YouTube and LinkedIn each find an audience, which specialties and goals suit which platform, and how a doctor picks one home platform and one supporting platform.
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