Doctors are important. The brand is bigger.
Doctor-led marketing rents a patient base instead of building one. How Indian hospital groups make the brand the reason a doctor is trusted, without alienating the doctors.
Leadership from the CXO seat
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The board deck that finally got digital funded
Boards fund a credible plan to hit a number they care about, not a technology budget. The six-slide structure that gets hospital digital investment approved.
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Buying vs building: how I decide on healthtech vendors
Buy the plumbing, build the experience, own the data either way. A framework for buy-versus-build decisions in Indian hospital groups, with the five questions that actually discriminate.