Start here: Leadership from the CXO seat

21 articles on leadership from the cxo seat, read as one thread instead of a flat archive. Start with the pillar below, then work through the rest in whatever order matches the decision in front of you.

The pillar

Building a digital team inside a hospital group — the entry point. Read this first; the rest of the series builds on it.

The rest of the series

• Buying vs building: how I decide on healthtech vendors
• Doctors are important. The brand is bigger.
• Famous leaders in healthcare and what they teach leaders today
• From digital head to growth leader: what I had to unlearn
• Managing vendors without becoming their project manager
• Sitting on a subsidiary board as a growth operator
• Succession inside a growth and digital function
• The board deck that finally got digital funded
• The board pack from digital and growth: the two pages that get read
• The commercial leader’s path to the top job
• The engineer’s lens in a clinical organisation
• The politics of centralisation, and how to survive them
• The specialty mix conversation, with the demand data on the table
• The three numbers a board should ask growth for
• Unit head versus group: designing the growth operating model
• What a digital head owes the CFO
• What the best healthcare marketers in India do differently
• What the hospital CMO role owns now
• What the top marketing leaders in India have in common
• Working with clinicians: earning the right to change anything

Every guide in this series

• Healthcare marketing courses in India: what’s actually worth it: Choosing a healthcare marketing course in India? Compare MBA, MHA, executive programmes, free certifications and a six-month self-study plan that works.
• Hospital marketing interview questions: 45 hospital marketing interview questions by area, what each tests, what strong answers contain, a worked case exercise, and red flags for...
• How to become a hospital marketing manager in India: Healthcare marketing jobs in India: what a hospital marketing manager does, skills, routes in, career ladder, certifications and the first 90 days.
• The chief digital officer role in Indian hospitals: Chief digital officer in healthcare, India: what the role owns in a hospital group, how it differs from the CMO and CIO,...
• Chief growth officer vs CMO: How a chief growth officer's mandate differs from a hospital CMO's, what each role owns, and a quick way to tell which...
• The chief growth officer role in a hospital group: What a chief growth officer owns in a healthcare group in India, how the role differs from a CMO mandate, and what...
• In-house team or agency for hospital digital: choosing the split: In-house team or agency is the wrong binary. Own the thinking and the machinery, rent the making, and split the work by...
• First hundred days: The first hundred days in a hospital growth role: walk the patient path, meet people by influence, size the leaks, fix one...
• Presenting marketing results to a medical advisory committee: How to present marketing results to a medical advisory committee: lead with patients, be honest about attribution, show content governance, invite input.
• Running agencies across multiple hospital units: the roster model: Designing a hospital agency roster across units: choose the right shape, fix decision rights, give shared assets one owner and run one...
• Hiring a head of digital: Hiring a head of digital for a hospital? Test funnel literacy, clinical respect, commercial sense and vendor judgement with a real work...