Facilitator or your own international desk: how to decide
Partners buy reach in markets you cannot serve yet. A salaried desk buys sight, control of the price story and knowledge that compounds. Here is where I draw the line.
Medical Value Travel
Medical value travel to India, written for growth, digital, brand and international desk leaders. Start with the guide to the whole series at https://gauravphogat.com/medical-value-travel-start-here/ and work through the source markets, the journey and the measurement.
WhatsApp as the primary channel for international enquiries
Across a border, a messaging thread carries the whole relationship. How to run WhatsApp for international patients: one number, time zone cover, languages, records and handover.
African diaspora referrals: the relative abroad who drives the choice
The person choosing the hospital often lives on another continent from the patient. How the case record, the estimate, consent and call scheduling have to change.
Building an international patient desk for more than one language
Most hospitals have an international desk. Fewer have a designed capability with named languages, stated hours, defined roles and a way of knowing whether the words going out are any good.
Teleconsultation before travel and follow-up after the patient flies home
The call before travel turns an enquiry into a decision. The call after discharge keeps the patient connected across a border. Both are operations problems, not favours.
Patients from Russia and the Caucasus: how they search and where they land
Demand from these markets is created in places your analytics never shows you and lands somewhere else entirely. How to read it, meet it and measure it without guessing.
Working with embassies, ministries and corporate sponsors
A large share of international cases is paid for by somebody else. How sponsored referrals are actually won, what the paperwork demands, and where hospitals lose the relationship.
Patients from the UAE and Saudi Arabia: private payers comparing their options
These families are not short of hospitals at home. They are comparing, in public, across destinations. What an Indian hospital has to publish, quote and answer to stay in that comparison.
Patients from Nepal: the border route, the referral chain and repeat travel
Most hospitals near the northern border treat this demand as ordinary outpatient walk-in traffic. What changes when you record it, route it and design for the family that keeps coming back.
The referring doctor abroad: building a referral network outside India
Most international demand is decided by a doctor in another country. How to find them, what they actually want from your hospital, and the line that must never be crossed.