01AI & Automation9 articles02Growth & CRM11 articles03Strategy29 articles04PR & Communications12 articles05Leadership16 articles06Launches6 articles
Sep 13, 2026Why most hospital AI pilots never reach productionOwnership, the missing run-team, integration debt, procurement and change management — and the eight decisions worth making before…Sep 13, 2026Where AI belongs in the patient journey — and where it does notA stage-by-stage map of the hospital patient journey, and an honest view of which stages tolerate automation, which…Sep 13, 2026The data work nobody budgets for before an AI projectPatient identity, doctor masters, speciality taxonomies, system fragmentation and consent — the unglamorous work that decides whether a…
Sep 13, 2026The doctor-referral network as a productHow physician referrals really work in Indian cities, the ethical line, and the report-sharing, feedback and measurement tools…Sep 13, 2026Insurers and TPAs as a growth channelThe insured patient filters on the payer before the brand: empanelment data, insurer-network listings, pre-auth turnaround and what…Sep 13, 2026Government schemes: the volume, the margin and the front doorScheme patients find hospitals differently, call in regional languages and compete for the same beds; how growth serves…
Sep 13, 2026When to close a service lineSearch share, conversion, doctor-page traffic and review sentiment show a hospital service line failing long before the P&L…Sep 13, 2026What patient experience is worth on the P&LReviews as a demand asset, the digital touchpoints that shape experience before and after the visit, recall and…Sep 13, 2026The transplant journey as a digital productA transplant enquiry opens a months-long, multi-city case with a patient, a donor, a family, a referrer and…
Sep 15, 2026What an analyst call reveals that a marketing deck won’tInvestor and analyst questions surface operational weaknesses months before they show up in a patient satisfaction score. This…Sep 15, 2026Talent communications as the hospital’s second brandThe story a hospital tells prospective doctors and nurses is a different brand from the one it tells…Sep 15, 2026The public statement, before legal writes itThe first public statement after a difficult event is a brand document as much as a legal one,…
Sep 13, 2026The three numbers a board should ask growth forWhich three numbers a hospital group's board should hold growth to each quarter, how to defend them when…Sep 13, 2026The specialty mix conversation, with the demand data on the tableHow search, enquiry and conversion data reframes which specialties a hospital group invests in, why it is political,…Sep 13, 2026The engineer’s lens in a clinical organisationWhere systems thinking, measurement and process help a hospital group's growth function, where a hospital stops behaving like…
Sep 13, 2026The twelve months before a hospital opens: a checklistA month-by-month sequence for digital readiness before a new hospital unit opens, and an honest split between what…Sep 13, 2026The first ninety days after opening: what to watchWhich numbers are trustworthy in a new hospital's first quarter, which ones mislead, and when a soft month…Sep 13, 2026Relaunching a hospital that stalledHow to tell whether a stalled hospital has a demand, clinical, experience or reputation problem, and why running…