DOCTOR BRANDING
Doctor Instagram after the NMC 2026 advertising guidelines: a…
I reviewed 112 Indian doctor and clinic Instagram accounts after the NMC 2026 advertising guidelines: registration…
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Industry Watch
The news, and what I make of it
Monday, 2 November 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
Hospitals took $1.8 billion of PE money in a quarter. Who is underwriting demand?My takeInvestors are paying 33 times EBITDA for hospital beds. My take: the data room should also price owned demand, meaning brand search, enquiry conversion and consented patient records.Read the take →
- 01Max grew international revenue 33% in a quarter. Patients are not staying in the catchmentMax's Q2 shows demand travelling far beyond the hospital's neighbourhood. My take: digital plans built around a catchment…
- 02Madhya Pradesh’s paperless hospitals logged 1,771 registrations on day one. Now comes the product questionMadhya Pradesh's Rs 300 crore HIMS went live in Indore's outpatient departments. My take: registrations prove launch, while…
- 034,500 patients linked their charts to ChatGPT. One US health system gave itself two months to respondOchsner says doing nothing about patient AI means losing patients to ChatGPT. My take: Indian hospitals face the…
Tools & Checklists
Working tools, free to use
Checklists and calculators for OPD growth, launches, CRM readiness, AI search, content and budgets. Built for Indian hospitals, delivered as PDF and Excel.
- Checklist · PDFOPD growth checklistThe digital, brand, referral, CRM and contact-centre levers that grow outpatient demand, in order.Get the checklist →
- Checklist · PDFHospital launch checklistDemand generation from twelve months before opening to the first ninety days after.Get the checklist →
- Checklist · PDFHospital CRM readiness checklistData, enquiry capture, consent, HIS integration and ownership, before you buy or build.Get the checklist →
- Audit · PDFAI search visibility auditHow AI assistants describe your hospital: entities, listings, doctor pages, structured data, reviews.Get the audit →
- Checklist · PDFHospital social media checklistConsent, doctor-led content, what not to post, the inbox as enquiries, and measurement.Get the checklist →
- Calculator · ExcelHospital marketing budget calculatorSplit a budget by service line and channel, phase it monthly, test it against OPD capacity.Get the calculator →
- Calculator · ExcelEnquiry-to-appointment funnel calculatorTrack each channel from enquiry to arrival and see where patients leak.Get the calculator →
- Template · ExcelHealthcare content calendar templateTwelve weeks built on patient questions, languages and clinician review.Get the template →
8 free tools · Delivered by email after you confirmAll tools & checklists →
Video series
Hospital growth, explained
Short AI-narrated explainers on enquiries, AI search, advertising rules, local search and the numbers that matter. Each one links to the full written guide with its sources.
51Videos55Shorts102Minutes
2:34Now showing · 01 / 08
Google Ads for doctors in India: the complete guide
Search ads capture demand that already exists. They do not create it. That one fact decides whether Google Ads deserves budget for a specialty. This video covers policy, structure, keywords, copy and tracking.
All videos
In 60 seconds
Narrated with an AI voice. General information for healthcare marketers, not medical, legal or financial advice.Subscribe on YouTube →
Visual guides
The rules, in slides
Swipeable summaries of the 2026 NMC advertising guidelines, Google Ads policy, the DPDP Act and more. Open the slides inside each guide, or download the PDF to share with your team. All the rules in one place: NMC 2026 compliance hub.
11Carousels76Slides11Free PDFs
01AI & Automation29 articles02Growth & CRM84 articles03Strategy51 articles04PR & Communications34 articles05Leadership34 articles06Launches10 articles
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Oct 1, 2026New hospital marketing plan: 12-month launch checklist to day 90A new hospital launch is won in the 12 months before opening: catchment research, doctor-led pre-launch demand, local…Sep 22, 2026Soft launch or hard launch: choosing a hospital’s opening strategyWhether a hospital opens loudly or quietly should be decided by readiness evidence, not temperament. How to weigh…Sep 22, 2026The launch-month contact centre: scripts, routing and coverFor the first month after opening, the phone is the hospital. How to prepare the scripts, routing and…