ICONIC HEALTH CAMPAIGNS
World AIDS Day: The Red Ribbon and (RED), Two…
The red ribbon was given away free; (RED) sold products to fund HIV programmes. A look…
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Industry Watch
The news, and what I make of it
Saturday, 24 October 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
Google will now point AI answers to official pages. Make sure your hospital’s is the oneMy takeMost healthcare GEO chases citations on medical questions. Google's newest test rewards something simpler: being the one official page for a patient task.Read the take →
- 01Hospital consumables are the next pricing question. Predictability is the better answerA cap fixes the price of each item. It does not fix the surprise. Predictable episode pricing does…
- 02Indian hospital website benchmark 2026: privacy, speed, access and booking on 100 sitesAn original study of 100 Indian hospital websites, tested on privacy and ad tracking, speed, accessibility, language, booking…
- 03Fortis is telling patients to ask a doctor before AI. Who answers first?A campaign telling people to skip Google and AI is fine. The real fix is a hospital that…
Tools & Checklists
Working tools, free to use
Checklists and calculators for OPD growth, launches, CRM readiness, AI search, content and budgets. Built for Indian hospitals, delivered as PDF and Excel.
- Checklist · PDFOPD growth checklistThe digital, brand, referral, CRM and contact-centre levers that grow outpatient demand, in order.Get the checklist →
- Checklist · PDFHospital launch checklistDemand generation from twelve months before opening to the first ninety days after.Get the checklist →
- Checklist · PDFHospital CRM readiness checklistData, enquiry capture, consent, HIS integration and ownership, before you buy or build.Get the checklist →
- Audit · PDFAI search visibility auditHow AI assistants describe your hospital: entities, listings, doctor pages, structured data, reviews.Get the audit →
- Checklist · PDFHospital social media checklistConsent, doctor-led content, what not to post, the inbox as enquiries, and measurement.Get the checklist →
- Calculator · ExcelHospital marketing budget calculatorSplit a budget by service line and channel, phase it monthly, test it against OPD capacity.Get the calculator →
- Calculator · ExcelEnquiry-to-appointment funnel calculatorTrack each channel from enquiry to arrival and see where patients leak.Get the calculator →
- Template · ExcelHealthcare content calendar templateTwelve weeks built on patient questions, languages and clinician review.Get the template →
8 free tools · Delivered by email after you confirmAll tools & checklists →
Video series
Hospital growth, explained
Short AI-narrated explainers on enquiries, AI search, advertising rules, local search and the numbers that matter. Each one links to the full written guide with its sources.
51Videos55Shorts102Minutes
2:34Now showing · 01 / 08
Google Ads for doctors in India: the complete guide
Search ads capture demand that already exists. They do not create it. That one fact decides whether Google Ads deserves budget for a specialty. This video covers policy, structure, keywords, copy and tracking.
All videos
In 60 seconds
Narrated with an AI voice. General information for healthcare marketers, not medical, legal or financial advice.Subscribe on YouTube →
Visual guides
The rules, in slides
Swipeable summaries of the 2026 NMC advertising guidelines, Google Ads policy, the DPDP Act and more. Open the slides inside each guide, or download the PDF to share with your team. All the rules in one place: NMC 2026 compliance hub.
11Carousels76Slides11Free PDFs
01AI & Automation23 articles02Growth & CRM75 articles03Strategy51 articles04PR & Communications32 articles05Leadership32 articles06Launches11 articles
Oct 16, 2026Google will now point AI answers to official pages. Make sure your hospital’s is the oneMost healthcare GEO chases citations on medical questions. Google's newest test rewards something simpler: being the one official…Oct 7, 202650 ChatGPT prompts for hospital marketers (with review rules)Fifty copy-ready ChatGPT prompts for hospital marketing teams, grouped by task, with the privacy, DPDP, doctor review and…Oct 7, 2026GA4 setup for hospital websites: events, conversions and consentA practical GA4 setup for hospital and clinic websites in India: events and parameters, key events, Tag Manager,…
Oct 14, 2026Indian hospital website benchmark 2026: privacy, speed, access and booking on 100 sitesAn original study of 100 Indian hospital websites, tested on privacy and ad tracking, speed, accessibility, language, booking…Oct 14, 2026Implementing CRM across a multi-hospital group: lead ownership, call-centre routing and attributionThe three decisions that make or break CRM in a multi-hospital group: who owns a lead when a…Oct 14, 2026DPDP Act for hospital marketers: consent, retargeting, WhatsApp and CRM dataThe DPDP Act lands on hospital marketing teams on 14 May 2027. This is the operating manual: a…
Oct 7, 2026Nursing home marketing in Tier 2 and Tier 3 citiesHow patient demand really works in smaller Indian cities, and a practical plan for small hospitals: referrals, schemes,…Oct 7, 2026Home healthcare marketing in India: nursing, physio and elder care at homeHow home nursing, physiotherapy and elder care providers in India can win families' trust, build hospital referrals, show…Oct 7, 2026How to market a pharmacy or medical store in IndiaPractical, compliant ways for an independent pharmacy to compete with apps and chains: local search, WhatsApp ordering, refill…
Oct 24, 2026World AIDS Day: The Red Ribbon and (RED), Two Ways to Turn a Colour into a CauseThe red ribbon was given away free; (RED) sold products to fund HIV programmes. A look at both…Oct 24, 2026Skin Cancer Awareness: What Slip! Slop! Slap! Teaches, and Why India Needs a Different ScriptA singing seagull taught Australia three sun-safety habits. A look at how Slip! Slop! Slap! worked, the evidence,…Oct 24, 2026World Diabetes Day: The Blue Circle and a Mumbai Campaign That Went BlueThe IDF's blue circle gave diabetes a shared symbol and helped win a UN resolution. A look at…
Oct 7, 2026Healthcare marketing courses in India: what’s actually worth itA practical framework for choosing between hospital management degrees, executive programmes, short certificates, free platform training and self-study,…Oct 7, 2026Hospital marketing interview questions (and what good answers show)More than 40 hospital marketing interview questions grouped by area, with what interviewers are testing, what strong answers…Oct 7, 2026How to become a hospital marketing manager in IndiaWhat the hospital marketing manager role involves, the skills that matter, the routes in from agencies, FMCG, pharma,…
Oct 1, 2026Hospital launch marketing plan: from 12 months out to the first 90 daysA new hospital launch is won in the 12 months before opening: catchment research, doctor-led pre-launch demand, local…Sep 22, 2026Soft launch or hard launch: choosing a hospital’s opening strategyWhether a hospital opens loudly or quietly should be decided by readiness evidence, not temperament. How to weigh…Sep 22, 2026The launch-month contact centre: scripts, routing and coverFor the first month after opening, the phone is the hospital. How to prepare the scripts, routing and…