GROWTH & STRATEGY
AI Marketing Strategy: A Step-by-Step Framework for Leaders
An AI marketing strategy is a one-page, decision-led document, and this guide shows how to build…
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Industry Watch
The news, and what I make of it
Monday, 9 November 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
Manipal is building a 500-bed hospital in Gurugram. The brand has to arrive before the buildingMy takeMy take: in a city already full of big hospital brands, the years before opening are the real launch window. Search, doctors and content have to arrive first.Read the take →
- 01Bengal enrolled 4.2 crore people into Ayushman Bharat in under three months. Enrolment is not demandMy take: a card in a wallet does not tell a patient which hospital will honour it for…
- 02UP is handing four government hospitals to private operators for 30 years. Whose brand does the patient see?My take: a 30-year concession is long enough to build a real brand in a district town. The…
- 03Pew asked 3,488 Americans about AI in healthcare. The human in the loop is the productMy take: patients are fine with AI booking and explaining, as long as a person stays visible. Indian…
Original research
Data studies, free to cite
Original studies of how Indian hospitals show up online, each with its method and a free CSV dataset under CC BY 4.0. Hospitals and doctors are anonymised.
- 9 Nov 2026 · 47 advertisersHealthcare Google Ads teardown34 of 45 healthcare advertisers used best, No.1 or top claims in their Google ads.Read the study →
- 7 Nov 2026 · 287 pagesDoctor profile pagesOnly 7% of 287 doctor profiles on 31 hospital sites show a medical registration number.Read the study →
- 5 Nov 2026 · 216 listingsHospital Google Business ProfilesOnly 34% of 216 hospital listings showed an owner post from the last 90 days.Read the study →
- 3 Nov 2026 · 27 sitesHospital website chatbotsOnly 9 of 27 hospital chat widgets let a patient type a question and get a reply without giving details first.Read the study →
- 31 Oct 2026 · 112 accountsDoctor Instagram and NMC 20260 of 112 doctor and clinic accounts showed a registration number in the bio; 48% showed a risk signal.Read the study →
- 29 Oct 2026 · 56 sitesBooking a doctor onlineOnly 10 of 56 hospital websites showed a bookable time slot before asking for personal details.Read the study →
- 26 Oct 2026 · 91 answersWhat AI assistants recommendAll 91 ChatGPT, Gemini and Perplexity answers gave a shortlist of 3 to 8 hospitals, never one winner.Read the study →
- 14 Oct 2026 · 100 sitesHospital website benchmark60 of 100 Indian hospital websites load ad trackers before a visitor clicks anything.Read the study →
Scroll sideways for all 8 studies. A new study is added every few days.
Tools & Checklists
Working tools, free to use
Checklists and calculators for OPD growth, launches, CRM readiness, AI search, content and budgets. Built for Indian hospitals, delivered as PDF and Excel.
- Checklist · PDFOPD growth checklistThe digital, brand, referral, CRM and contact-centre levers that grow outpatient demand, in order.Get the checklist →
- Checklist · PDFHospital launch checklistDemand generation from twelve months before opening to the first ninety days after.Get the checklist →
- Checklist · PDFHospital CRM readiness checklistData, enquiry capture, consent, HIS integration and ownership, before you buy or build.Get the checklist →
- Audit · PDFAI search visibility auditHow AI assistants describe your hospital: entities, listings, doctor pages, structured data, reviews.Get the audit →
- Checklist · PDFHospital social media checklistConsent, doctor-led content, what not to post, the inbox as enquiries, and measurement.Get the checklist →
- Calculator · ExcelHospital marketing budget calculatorSplit a budget by service line and channel, phase it monthly, test it against OPD capacity.Get the calculator →
- Calculator · ExcelEnquiry-to-appointment funnel calculatorTrack each channel from enquiry to arrival and see where patients leak.Get the calculator →
- Template · ExcelHealthcare content calendar templateTwelve weeks built on patient questions, languages and clinician review.Get the template →
8 free tools · Delivered by email after you confirmAll tools & checklists →
Video series
Hospital growth, explained
Short AI-narrated explainers on enquiries, AI search, advertising rules, local search and the numbers that matter. Each one links to the full written guide with its sources.
51Videos55Shorts102Minutes
2:34Now showing · 01 / 08
Google Ads for doctors in India: the complete guide
Search ads capture demand that already exists. They do not create it. That one fact decides whether Google Ads deserves budget for a specialty. This video covers policy, structure, keywords, copy and tracking.
All videos
In 60 seconds
Narrated with an AI voice. General information for healthcare marketers, not medical, legal or financial advice.Subscribe on YouTube →
Visual guides
The rules, in slides
Swipeable summaries of the 2026 NMC advertising guidelines, Google Ads policy, the DPDP Act and more. Open the slides inside each guide, or download the PDF to share with your team. All the rules in one place: NMC 2026 compliance hub.
11Carousels76Slides11Free PDFs
01AI & Automation36 articles02Growth & CRM94 articles03Strategy60 articles04PR & Communications53 articles05Leadership36 articles06Launches10 articles
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