01AI & Automation17 articles02Growth & CRM33 articles03Strategy39 articles04PR & Communications12 articles05Leadership25 articles06Launches10 articles
Sep 22, 2026Measuring an AI project when nothing clinical is being claimedMost hospital AI projects sit in operations and marketing, not clinical care. They still need honest measurement: a…Sep 22, 2026AI-generated doctor content: where the review line sitsWhen content carries a doctor’s name, face or voice, AI assistance changes the stakes. This is how I…Sep 22, 2026Building a prompt library for a healthcare marketing teamMost marketing teams already use AI assistants, each person in their own way. A shared prompt library turns…
Sep 22, 2026Health check packages: marketing a product nobody urgently needsHealth checks are discretionary, easy to postpone and sold on discount everywhere. Marketing them well starts with who…Sep 22, 2026Consent under DPDP: what changes for hospital marketingIndia's data protection law turns consent from a line in the registration form into an operating discipline. Here…Sep 22, 2026The after-hours enquiry problem: leads after the front desk closesThe appointment desk closes in the evening, but ads, search and anxious families keep going. What happens to…
Sep 22, 2026Paediatrics and the parent as the real customerChildren do not choose their hospital. Parents do, often while frightened and tired. Paediatric hospital marketing works when…Sep 22, 2026Tier-2 city expansion: what the digital footprint tells you firstBefore a site visit or a feasibility model, a new city's digital footprint shows how people search, whom…Sep 22, 2026Orthopaedics online: marketing to patients who delay for yearsJoint and spine patients often wait years before acting. Orthopaedic marketing works when the hospital stays useful and…
Sep 15, 2026What an analyst call reveals that a marketing deck won’tInvestor and analyst questions surface operational weaknesses months before they show up in a patient satisfaction score. This…Sep 15, 2026Talent communications as the hospital’s second brandThe story a hospital tells prospective doctors and nurses is a different brand from the one it tells…Sep 15, 2026The public statement, before legal writes itThe first public statement after a difficult event is a brand document as much as a legal one,…
Sep 22, 2026The first hundred days in a hospital growth roleA practical plan for the first hundred days in a hospital growth role: walk the patient path, find…Sep 22, 2026Presenting marketing results to a medical advisory committeeDoctors judge evidence for a living. How to present marketing results to a medical advisory committee so that…Sep 22, 2026Running agencies across multiple hospital units: the roster modelAgency sprawl across hospital units is rarely anyone's fault. Here is how to design the roster deliberately, around…
Sep 22, 2026Soft launch or hard launch: choosing a hospital’s opening strategyWhether a hospital opens loudly or quietly should be decided by readiness evidence, not temperament. How to weigh…Sep 22, 2026The launch-month contact centre: scripts, routing and coverFor the first month after opening, the phone is the hospital. How to prepare the scripts, routing and…Sep 22, 2026Naming a new hospital or unit: brand decisions that lastA hospital name outlives its doctors, equipment and strategy. How to choose one that works on the phone,…