Lead Article
Getting your hospital group cited by AI search.
On getting a hospital group cited by AI search — and why entity clarity has to come before content volume.
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Fifteen years turning marketing, CRM and AI into measurable patient growth — inside one of Asia’s largest hospital networks and a leading children’s hospital chain. More about Gaurav →
Topic 01
AI & Automation
9 articles
- Why most hospital AI pilots never reach productionOwnership, the missing run-team, integration debt, procurement and change management — and the eight decisions worth making before a pilot starts.
- Where AI belongs in the patient journey — and where it does notA stage-by-stage map of the hospital patient journey, and an honest view of which stages tolerate automation, which need a human, and which a bot actively harms.
- The data work nobody budgets for before an AI projectPatient identity, doctor masters, speciality taxonomies, system fragmentation and consent — the unglamorous work that decides whether a hospital AI pilot survives week three.
Topic 02
Growth & CRM
11 articles
- The doctor-referral network as a productHow physician referrals really work in Indian cities, the ethical line, and the report-sharing, feedback and measurement tools that grow referral share without paying for it.
- Insurers and TPAs as a growth channelThe insured patient filters on the payer before the brand: empanelment data, insurer-network listings, pre-auth turnaround and what the CRM must know about every payer.
- Government schemes: the volume, the margin and the front doorScheme patients find hospitals differently, call in regional languages and compete for the same beds; how growth serves them from one front door without wrecking margin or brand.
Topic 03
Strategy
29 articles
- When to close a service lineSearch share, conversion, doctor-page traffic and review sentiment show a hospital service line failing long before the P&L does — and how to close one without damaging the brand.
- What patient experience is worth on the P&LReviews as a demand asset, the digital touchpoints that shape experience before and after the visit, recall and retention economics, and the case for experience spend in money.
- The transplant journey as a digital productA transplant enquiry opens a months-long, multi-city case with a patient, a donor, a family, a referrer and a counsellor, and no standard funnel is built for it.
Topic 04
Leadership
16 articles
- The three numbers a board should ask growth forWhich three numbers a hospital group’s board should hold growth to each quarter, how to defend them when they move, what they hide, and how to stop the pack regrowing.
- The specialty mix conversation, with the demand data on the tableHow search, enquiry and conversion data reframes which specialties a hospital group invests in, why it is political, and how to bring it without starting a war.
- The engineer’s lens in a clinical organisationWhere systems thinking, measurement and process help a hospital group’s growth function, where a hospital stops behaving like a system, and what an engineer must learn about judgement.
Topic 05
Launches
6 articles
- The twelve months before a hospital opens: a checklistA month-by-month sequence for digital readiness before a new hospital unit opens, and an honest split between what must be live on day one and what can wait.
- The first ninety days after opening: what to watchWhich numbers are trustworthy in a new hospital’s first quarter, which ones mislead, and when a soft month two justifies changing the marketing mix.
- Relaunching a hospital that stalledHow to tell whether a stalled hospital has a demand, clinical, experience or reputation problem, and why running a fresh campaign first makes it worse.