GROWTH & STRATEGY
Top Digital Marketing Consultant in India: How to Recognise…
The top digital marketing consultant in India is best identified by a standard rather than a…
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Industry Watch
The news, and what I make of it
Thursday, 5 November 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
Hospital Google Business Profile Study: What 216 Indian Listings ShowMy takeI read 216 Indian hospital Google listings in 12 cities. Most have the basics, but only a third post regularly, and low star reviews get fewer replies.Read the take →
- 01Hospital Website Chatbots: I Tested 27 Indian SitesAn original test of chatbots on 27 Indian hospital websites: how many let you ask freely, what they…
- 02Hospitals took $1.8 billion of PE money in a quarter. Who is underwriting demand?Investors are paying 33 times EBITDA for hospital beds. My take: the data room should also price owned…
- 03Max grew international revenue 33% in a quarter. Patients are not staying in the catchmentMax's Q2 shows demand travelling far beyond the hospital's neighbourhood. My take: digital plans built around a catchment…
Tools & Checklists
Working tools, free to use
Checklists and calculators for OPD growth, launches, CRM readiness, AI search, content and budgets. Built for Indian hospitals, delivered as PDF and Excel.
- Checklist · PDFOPD growth checklistThe digital, brand, referral, CRM and contact-centre levers that grow outpatient demand, in order.Get the checklist →
- Checklist · PDFHospital launch checklistDemand generation from twelve months before opening to the first ninety days after.Get the checklist →
- Checklist · PDFHospital CRM readiness checklistData, enquiry capture, consent, HIS integration and ownership, before you buy or build.Get the checklist →
- Audit · PDFAI search visibility auditHow AI assistants describe your hospital: entities, listings, doctor pages, structured data, reviews.Get the audit →
- Checklist · PDFHospital social media checklistConsent, doctor-led content, what not to post, the inbox as enquiries, and measurement.Get the checklist →
- Calculator · ExcelHospital marketing budget calculatorSplit a budget by service line and channel, phase it monthly, test it against OPD capacity.Get the calculator →
- Calculator · ExcelEnquiry-to-appointment funnel calculatorTrack each channel from enquiry to arrival and see where patients leak.Get the calculator →
- Template · ExcelHealthcare content calendar templateTwelve weeks built on patient questions, languages and clinician review.Get the template →
8 free tools · Delivered by email after you confirmAll tools & checklists →
Video series
Hospital growth, explained
Short AI-narrated explainers on enquiries, AI search, advertising rules, local search and the numbers that matter. Each one links to the full written guide with its sources.
51Videos55Shorts102Minutes
2:34Now showing · 01 / 08
Google Ads for doctors in India: the complete guide
Search ads capture demand that already exists. They do not create it. That one fact decides whether Google Ads deserves budget for a specialty. This video covers policy, structure, keywords, copy and tracking.
All videos
In 60 seconds
Narrated with an AI voice. General information for healthcare marketers, not medical, legal or financial advice.Subscribe on YouTube →
Visual guides
The rules, in slides
Swipeable summaries of the 2026 NMC advertising guidelines, Google Ads policy, the DPDP Act and more. Open the slides inside each guide, or download the PDF to share with your team. All the rules in one place: NMC 2026 compliance hub.
11Carousels76Slides11Free PDFs
01AI & Automation36 articles02Growth & CRM88 articles03Strategy56 articles04PR & Communications53 articles05Leadership36 articles06Launches10 articles
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Nov 5, 2026Hospital Google Business Profile Study: What 216 Indian Listings ShowI read 216 Indian hospital Google listings in 12 cities. Most have the basics, but only a third…Nov 3, 2026AI for Sales and Marketing: Running Both as One SystemAI for sales and marketing fails when it is bought as two separate projects by two departments. Marketing…Nov 3, 2026Medical Marketing in India: A Practitioner’s Complete GuideMedical marketing is the work of helping a patient find, trust and choose a hospital, clinic, diagnostic chain…
Nov 3, 2026Top Digital Marketing Consultant in India: How to Recognise OneThe top digital marketing consultant in India is best identified by a standard rather than a name, and…Nov 3, 2026How to Choose an AI Marketing Agency in India: A Buyer’s GuideChoosing an AI marketing agency in 2026 is harder than choosing a digital agency was five years ago,…Nov 3, 2026Digital Solutions in Healthcare: A Buyer’s Map for IndiaDigital solutions in healthcare are easier to buy than to make useful, and most Indian hospital groups own…
Nov 2, 2026Time to Talk Day and the Time to Change CampaignTime to Change ran in England from 2007 to 2021 and gave us Time to Talk Day. Attitudes…Nov 2, 2026National Wear Red Day: Go Red for Women and The Heart TruthA red dress symbol and a day to wear red turned heart disease in women into a visible…Nov 2, 2026National Deworming Day: How India Built a Day to Treat MillionsIndia's National Deworming Day began in 2015 and grew to target hundreds of millions of children through schools…
Nov 3, 2026Top Digital Marketing Consultant in India: How to Recognise OneThe top digital marketing consultant in India is best identified by a standard rather than a name, and…Nov 3, 2026Top AI Marketing Consultant in India: What the Best Ones DoA top AI marketing consultant in India in 2026 sells judgement rather than tool demos: strategy, operating model,…Oct 29, 2026Chief AI Officer in Healthcare: Does a Hospital Group Need One?What a chief AI officer does, how the role compares with the CDO, CIO, CMO and CGO, when…
Oct 1, 2026New hospital marketing plan: 12-month launch checklist to day 90A new hospital launch is won in the 12 months before opening: catchment research, doctor-led pre-launch demand, local…Sep 22, 2026Soft launch or hard launch: choosing a hospital’s opening strategyWhether a hospital opens loudly or quietly should be decided by readiness evidence, not temperament. How to weigh…Sep 22, 2026The launch-month contact centre: scripts, routing and coverFor the first month after opening, the phone is the hospital. How to prepare the scripts, routing and…