01AI & Automation11 articles02Growth & CRM20 articles03Strategy33 articles04PR & Communications12 articles05Leadership21 articles06Launches6 articles
Sep 21, 2026What a real AI marketing expert does, and how to spot one in IndiaAn operator’s test for telling a genuine AI marketing expert from a prompt-tips influencer: shipped work, the right…Sep 18, 2026The AI strategy a hospital group can actually executeMost hospital groups have an AI portfolio, not an AI strategy. The difference shows up the moment something…Sep 13, 2026Why most hospital AI pilots never reach productionOwnership, the missing run-team, integration debt, procurement and change management — and the eight decisions worth making before…
Sep 21, 2026What separates the top digital marketers in IndiaMost lists of India’s top digital marketers are self-published. The ten practices that actually separate the strongest digital…Sep 21, 2026Hospital social media marketing when the subject is healthMost hospital social media is greetings and awards. It has four real jobs — trust, local recall, the…Sep 21, 2026Healthcare marketing trends 2026: what is actually changing in IndiaThe seven shifts a hospital marketing leader is actually acting on this year, what each changes for the…
Sep 21, 2026How to increase hospital revenue without discounting the brandHospital revenue is volume, mix, realisation and retention; the growth leader moves more of it than finance assumes,…Sep 18, 2026What digital transformation actually means inside a hospital groupWhat digital transformation actually means inside an Indian hospital group, the sequence that works, who owns it, and…Sep 17, 2026Brand as a demand asset, not a logoA hospital brand only earns its budget when it is measured as a demand asset, not judged as…
Sep 15, 2026What an analyst call reveals that a marketing deck won’tInvestor and analyst questions surface operational weaknesses months before they show up in a patient satisfaction score. This…Sep 15, 2026Talent communications as the hospital’s second brandThe story a hospital tells prospective doctors and nurses is a different brand from the one it tells…Sep 15, 2026The public statement, before legal writes itThe first public statement after a difficult event is a brand document as much as a legal one,…
Sep 21, 2026Famous leaders in healthcare and what they teach leaders todayNightingale, Snow, Semmelweis, Saunders, Anandibai Joshi and Dr B. C. Roy — what history’s healthcare leaders teach today’s…Sep 21, 2026What the top marketing leaders in India have in commonNo credible ranking of Indian marketers exists, so here are the nine habits the strongest marketing leaders share,…Sep 21, 2026What the best healthcare marketers in India do differentlyThere is no real ranking of healthcare marketers, so here is what the strong ones do differently and…
Sep 13, 2026The twelve months before a hospital opens: a checklistA month-by-month sequence for digital readiness before a new hospital unit opens, and an honest split between what…Sep 13, 2026The first ninety days after opening: what to watchWhich numbers are trustworthy in a new hospital's first quarter, which ones mislead, and when a soft month…Sep 13, 2026Relaunching a hospital that stalledHow to tell whether a stalled hospital has a demand, clinical, experience or reputation problem, and why running…