Industry Watch
The news, and what I make of it
Sunday, 11 October 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
New hospital beds are filling fast. The harder question is which patients fill themMy takeNew beds at large private hospitals are reaching 80% occupancy within months. For a specialty block, the real test is whether they fill with the patients they were built for.Read the take →
- 01ASCI’s AI labelling rules: what hospital marketing should change before the year endsASCI’s new rules on AI-generated ads never mention healthcare, but they cover AI doctor videos, cloned voices and…
- 02Hospital medicine prices: what the debate misses about MRP, pharmacies and explanationA non-partisan explainer on the hospital medicine price debate: who sets MRP, what a hospital pharmacy contributes, how…
- 03Policybazaar is building hospitals. It already owns the patient’s walletPB Health starts where hospitals end: with the insured customer, the policy data and the renewal relationship. Chains…
Tools & Checklists
Working tools, free to use
Checklists and calculators for OPD growth, launches, CRM readiness, AI search, content and budgets. Built for Indian hospitals, delivered as PDF and Excel.
- Checklist · PDFOPD growth checklistThe digital, brand, referral, CRM and contact-centre levers that grow outpatient demand, in order.Get the checklist →
- Checklist · PDFHospital launch checklistDemand generation from twelve months before opening to the first ninety days after.Get the checklist →
- Checklist · PDFHospital CRM readiness checklistData, enquiry capture, consent, HIS integration and ownership, before you buy or build.Get the checklist →
- Audit · PDFAI search visibility auditHow AI assistants describe your hospital: entities, listings, doctor pages, structured data, reviews.Get the audit →
- Checklist · PDFHospital social media checklistConsent, doctor-led content, what not to post, the inbox as enquiries, and measurement.Get the checklist →
- Calculator · ExcelHospital marketing budget calculatorSplit a budget by service line and channel, phase it monthly, test it against OPD capacity.Get the calculator →
- Calculator · ExcelEnquiry-to-appointment funnel calculatorTrack each channel from enquiry to arrival and see where patients leak.Get the calculator →
- Template · ExcelHealthcare content calendar templateTwelve weeks built on patient questions, languages and clinician review.Get the template →
8 free tools · Delivered by email after you confirmAll tools & checklists →
Video series
Hospital growth, explained
Short AI-narrated explainers on enquiries, AI search, advertising rules, local search and the numbers that matter. Each one links to the full written guide with its sources.
51Videos55Shorts102Minutes
2:34Now showing · 01 / 08
Google Ads for doctors in India: the complete guide
Search ads capture demand that already exists. They do not create it. That one fact decides whether Google Ads deserves budget for a specialty. This video covers policy, structure, keywords, copy and tracking.
All videos
In 60 seconds
Narrated with an AI voice. General information for healthcare marketers, not medical, legal or financial advice.Subscribe on YouTube →
Visual guides
The rules, in slides
Swipeable summaries of the 2026 NMC advertising guidelines, Google Ads policy, the DPDP Act and more. Open the slides inside each guide, or download the PDF to share with your team. All the rules in one place: NMC 2026 compliance hub.
11Carousels76Slides11Free PDFs
01AI & Automation25 articles02Growth & CRM78 articles03Strategy51 articles04PR & Communications33 articles05Leadership32 articles06Launches11 articles
Oct 7, 202650 ChatGPT prompts for hospital marketers (with review rules)Fifty copy-ready ChatGPT prompts for hospital marketing teams, grouped by task, with the privacy, DPDP, doctor review and…Oct 7, 2026GA4 setup for hospital websites: events, conversions and consentA practical GA4 setup for hospital and clinic websites in India: events and parameters, key events, Tag Manager,…Oct 1, 2026Generative AI in healthcare: where it works in India todayWhere generative AI in healthcare pays back in India today: the patient front door, contact centre, content, AI…
Oct 7, 2026Health camps that bring patients: planning a medical camp that worksA practical guide to planning medical and health camps that provide genuine care pathways, respect ethics and consent,…Oct 7, 2026Ayurveda and homeopathy clinic marketing: what the rules allowWhat Ayurveda and homeopathy clinics can and cannot say in their marketing in 2026, from the Drugs and…Oct 7, 2026Marketing teleconsultations: how Indian clinics fill online slotsHow to promote teleconsultation as a real product: what the 2020 guidelines allow, which specialties fit, how to…
Oct 7, 2026Nursing home marketing in Tier 2 and Tier 3 citiesHow patient demand really works in smaller Indian cities, and a practical plan for small hospitals: referrals, schemes,…Oct 7, 2026Home healthcare marketing in India: nursing, physio and elder care at homeHow home nursing, physiotherapy and elder care providers in India can win families' trust, build hospital referrals, show…Oct 7, 2026How to market a pharmacy or medical store in IndiaPractical, compliant ways for an independent pharmacy to compete with apps and chains: local search, WhatsApp ordering, refill…
Oct 7, 2026Healthcare influencer marketing in India: rules and what worksHow hospitals and clinics in India can work with doctor-creators, patient advocates and lifestyle creators within ASCI, consumer…Oct 7, 2026Before-and-after photos in medical marketing: the rules in IndiaWhat the NMC, dental code, ASCI, Google and Meta actually say about before-and-after images, how to handle consent…Oct 7, 2026Ayurveda and homeopathy clinic marketing: what the rules allowWhat Ayurveda and homeopathy clinics can and cannot say in their marketing in 2026, from the Drugs and…
Oct 7, 2026Healthcare marketing courses in India: what’s actually worth itA practical framework for choosing between hospital management degrees, executive programmes, short certificates, free platform training and self-study,…Oct 7, 2026Hospital marketing interview questions (and what good answers show)More than 40 hospital marketing interview questions grouped by area, with what interviewers are testing, what strong answers…Oct 7, 2026How to become a hospital marketing manager in IndiaWhat the hospital marketing manager role involves, the skills that matter, the routes in from agencies, FMCG, pharma,…
Oct 1, 2026Hospital launch marketing plan: from 12 months out to the first 90 daysA new hospital launch is won in the 12 months before opening: catchment research, doctor-led pre-launch demand, local…Sep 22, 2026Soft launch or hard launch: choosing a hospital’s opening strategyWhether a hospital opens loudly or quietly should be decided by readiness evidence, not temperament. How to weigh…Sep 22, 2026The launch-month contact centre: scripts, routing and coverFor the first month after opening, the phone is the hospital. How to prepare the scripts, routing and…