Industry Watch
The news, and what I make of it
Saturday, 26 September 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
PM-JAY’s claims robot will reward hospitals with clean dataMy takeWhen a machine reads the claim, clean hospital data means faster cashless discharges. The insurance journey is now part of the patient experience, and of the brand.Read the take →
- 01Adani’s Kolkata hospital is a brand play before it is a buildingA global partner name and a not-for-profit label give a hospital a story before it has a patient.…
- 02Kauvery just moved its doctors off WhatsApp. Marketing is nextYou cannot build a CRM, a response standard or an AI assistant on patient conversations that live on…
- 03Before your hospital buys an AI agent, write down your scheduling rulesAI booking agents only work when the scheduling rules underneath are written down. In most Indian hospitals those…
- 041.36 crore seniors hold a card, and no hospital is talking to themThe decision maker for a senior patient is usually an adult child on a phone. Few hospital brands…
Tools & Checklists
Working tools, free to use
Checklists and calculators for OPD growth, launches, CRM readiness, AI search, content and budgets. Built for Indian hospitals, delivered as PDF and Excel.
- Checklist · PDFOPD growth checklistThe digital, brand, referral, CRM and contact-centre levers that grow outpatient demand, in order.Get the checklist →
- Checklist · PDFHospital launch checklistDemand generation from twelve months before opening to the first ninety days after.Get the checklist →
- Checklist · PDFHospital CRM readiness checklistData, enquiry capture, consent, HIS integration and ownership, before you buy or build.Get the checklist →
- Audit · PDFAI search visibility auditHow AI assistants describe your hospital: entities, listings, doctor pages, structured data, reviews.Get the audit →
- Checklist · PDFHospital social media checklistConsent, doctor-led content, what not to post, the inbox as enquiries, and measurement.Get the checklist →
- Calculator · ExcelHospital marketing budget calculatorSplit a budget by service line and channel, phase it monthly, test it against OPD capacity.Get the calculator →
- Calculator · ExcelEnquiry-to-appointment funnel calculatorTrack each channel from enquiry to arrival and see where patients leak.Get the calculator →
- Template · ExcelHealthcare content calendar templateTwelve weeks built on patient questions, languages and clinician review.Get the template →
8 free tools · Delivered by email after you confirmAll tools & checklists →
01AI & Automation17 articles02Growth & CRM36 articles03Strategy42 articles04PR & Communications12 articles05Leadership26 articles06Launches10 articles
Sep 22, 2026Measuring an AI project when nothing clinical is being claimedMost hospital AI projects sit in operations and marketing, not clinical care. They still need honest measurement: a…Sep 22, 2026AI-generated doctor content: where the review line sitsWhen content carries a doctor’s name, face or voice, AI assistance changes the stakes. This is how I…Sep 22, 2026Building a prompt library for a healthcare marketing teamMost marketing teams already use AI assistants, each person in their own way. A shared prompt library turns…
Sep 26, 2026Hospital CRM implementation: a phased rollout plan for multi-unit groupsA hospital CRM succeeds or fails on definitions, not software. Agree the data model, prove it in one…Sep 23, 2026Healthcare marketing automation in India: what to automate and what to keep humanMarketing automation in Indian healthcare fails when it is bought as software and succeeds when it is designed…Sep 23, 2026CRM or CDP for a hospital group: which one you actually needA CRM changes what happens to a patient today. A data platform changes what you can see. Most…
Sep 26, 2026Healthcare growth strategy for India: a hospital group playbookIndia offers every hospital group the same tailwinds. Growth comes from choosing demand pools, geography and service lines…Sep 23, 2026What hospital consolidation really buys: brand, patients and data after the dealPrivate equity and large chains are buying hospitals across India at pace. The price is paid on signing…Sep 23, 2026Build or buy a patient app: the questions that settle itBefore choosing between building and buying, answer what the app replaces, whether patients will open it twice, and…
Sep 15, 2026What an analyst call reveals that a marketing deck won’tInvestor and analyst questions surface operational weaknesses months before they show up in a patient satisfaction score. This…Sep 15, 2026Talent communications as the hospital’s second brandThe story a hospital tells prospective doctors and nurses is a different brand from the one it tells…Sep 15, 2026The public statement, before legal writes itThe first public statement after a difficult event is a brand document as much as a legal one,…
Sep 23, 2026In-house team or agency for hospital digital: choosing the splitThe argument is never really about headcount. It is about which work is continuous and which is episodic,…Sep 22, 2026The first hundred days in a hospital growth roleA practical plan for the first hundred days in a hospital growth role: walk the patient path, find…Sep 22, 2026Presenting marketing results to a medical advisory committeeDoctors judge evidence for a living. How to present marketing results to a medical advisory committee so that…
Sep 22, 2026Soft launch or hard launch: choosing a hospital’s opening strategyWhether a hospital opens loudly or quietly should be decided by readiness evidence, not temperament. How to weigh…Sep 22, 2026The launch-month contact centre: scripts, routing and coverFor the first month after opening, the phone is the hospital. How to prepare the scripts, routing and…Sep 22, 2026Naming a new hospital or unit: brand decisions that lastA hospital name outlives its doctors, equipment and strategy. How to choose one that works on the phone,…