Industry Watch
The news, and what I make of it
Wednesday, 23 September 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
1.36 crore seniors hold a card, and no hospital is talking to themMy takeThe decision maker for a senior patient is usually an adult child on a phone. Few hospital brands have content or CRM journeys built for them.Read the take →
- 01“WakeMed is our hospital” is a brand lesson for every acquirerThe fight was about who owns the name, not the medicine. Local hospitals hold a sense of belonging…
- 02DPDP will kill lazy hospital CRM. GoodDPDP ends the habit of pouring every patient record into the CRM. Hospitals that make consent feel like…
- 03Oracle’s comeback runs through the CFOOracle is winning where it can bundle the records system with finance and enterprise software. Health IT decisions…
- 04Fortis just showed a hospital brand can be licensedAn asset-light hospital deal is really a brand deal. What the operator brings is its name, its demand…
01AI & Automation17 articles02Growth & CRM35 articles03Strategy41 articles04PR & Communications12 articles05Leadership26 articles06Launches10 articles
Sep 22, 2026Measuring an AI project when nothing clinical is being claimedMost hospital AI projects sit in operations and marketing, not clinical care. They still need honest measurement: a…Sep 22, 2026AI-generated doctor content: where the review line sitsWhen content carries a doctor’s name, face or voice, AI assistance changes the stakes. This is how I…Sep 22, 2026Building a prompt library for a healthcare marketing teamMost marketing teams already use AI assistants, each person in their own way. A shared prompt library turns…
Sep 23, 2026Healthcare marketing automation in India: what to automate and what to keep humanMarketing automation in Indian healthcare fails when it is bought as software and succeeds when it is designed…Sep 23, 2026CRM or CDP for a hospital group: which one you actually needA CRM changes what happens to a patient today. A data platform changes what you can see. Most…Sep 22, 2026Health check packages: marketing a product nobody urgently needsHealth checks are discretionary, easy to postpone and sold on discount everywhere. Marketing them well starts with who…
Sep 23, 2026What hospital consolidation really buys: brand, patients and data after the dealPrivate equity and large chains are buying hospitals across India at pace. The price is paid on signing…Sep 23, 2026Build or buy a patient app: the questions that settle itBefore choosing between building and buying, answer what the app replaces, whether patients will open it twice, and…Sep 22, 2026Paediatrics and the parent as the real customerChildren do not choose their hospital. Parents do, often while frightened and tired. Paediatric hospital marketing works when…
Sep 15, 2026What an analyst call reveals that a marketing deck won’tInvestor and analyst questions surface operational weaknesses months before they show up in a patient satisfaction score. This…Sep 15, 2026Talent communications as the hospital’s second brandThe story a hospital tells prospective doctors and nurses is a different brand from the one it tells…Sep 15, 2026The public statement, before legal writes itThe first public statement after a difficult event is a brand document as much as a legal one,…
Sep 23, 2026In-house team or agency for hospital digital: choosing the splitThe argument is never really about headcount. It is about which work is continuous and which is episodic,…Sep 22, 2026The first hundred days in a hospital growth roleA practical plan for the first hundred days in a hospital growth role: walk the patient path, find…Sep 22, 2026Presenting marketing results to a medical advisory committeeDoctors judge evidence for a living. How to present marketing results to a medical advisory committee so that…
Sep 22, 2026Soft launch or hard launch: choosing a hospital’s opening strategyWhether a hospital opens loudly or quietly should be decided by readiness evidence, not temperament. How to weigh…Sep 22, 2026The launch-month contact centre: scripts, routing and coverFor the first month after opening, the phone is the hospital. How to prepare the scripts, routing and…Sep 22, 2026Naming a new hospital or unit: brand decisions that lastA hospital name outlives its doctors, equipment and strategy. How to choose one that works on the phone,…