Lead Essay
Fix the plumbing before you turn on the tap.
On getting a hospital group cited by AI search — and why entity clarity has to come before content volume.
Gaurav Phogat · Read the essay
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Fifteen years turning marketing, CRM and AI into measurable patient growth — inside one of Asia’s largest hospital networks and a leading children’s hospital chain. More about Gaurav →
Topics
Where a model earns its place in a hospital, and where it does not.
Acquisition, attribution, and turning enquiries into appointments.
The revenue engine, P&L verticals, Centres of Excellence, and governance.
Teams, clinicians, boards, and the politics of getting anything done.
Opening a unit, filling it, and rescuing one that stalled.