GROWTH & STRATEGY
Top Digital Marketing Consultant in India: How to Recognise…
The top digital marketing consultant in India is best identified by a standard rather than a…
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Industry Watch
The news, and what I make of it
Saturday, 7 November 2026
Hospital industry stories from India and beyond, read through digital, brand and growth.
Doctor Profile Pages Study: What 287 Hospital Pages ShowMy takeI checked 287 doctor profile pages on 31 Indian hospital websites. Photos and degrees are standard; registration numbers, fees and languages are rare, and schema follows hospital size.Read the take →
- 01Hospital Google Business Profile Study: What 216 Indian Listings ShowI read 216 Indian hospital Google listings in 12 cities. Most have the basics, but only a third…
- 02Hospital Website Chatbots: I Tested 27 Indian SitesAn original test of chatbots on 27 Indian hospital websites: how many let you ask freely, what they…
- 03Hospitals took $1.8 billion of PE money in a quarter. Who is underwriting demand?Investors are paying 33 times EBITDA for hospital beds. My take: the data room should also price owned…
Original research
Data studies, free to cite
Original studies of how Indian hospitals show up online, each with its method and a free CSV dataset under CC BY 4.0. Hospitals and doctors are anonymised.
- 7 Nov 2026 · 287 pagesDoctor profile pagesOnly 7% of 287 doctor profiles on 31 hospital sites show a medical registration number.Read the study →
- 5 Nov 2026 · 216 listingsHospital Google Business ProfilesOnly 34% of 216 hospital listings showed an owner post from the last 90 days.Read the study →
- 3 Nov 2026 · 27 sitesHospital website chatbotsOnly 9 of 27 hospital chat widgets let a patient type a question and get a reply without giving details first.Read the study →
- 31 Oct 2026 · 112 accountsDoctor Instagram and NMC 20260 of 112 doctor and clinic accounts showed a registration number in the bio; 48% showed a risk signal.Read the study →
- 29 Oct 2026 · 56 sitesBooking a doctor onlineOnly 10 of 56 hospital websites showed a bookable time slot before asking for personal details.Read the study →
- 26 Oct 2026 · 91 answersWhat AI assistants recommendAll 91 ChatGPT, Gemini and Perplexity answers gave a shortlist of 3 to 8 hospitals, never one winner.Read the study →
- 14 Oct 2026 · 100 sitesHospital website benchmark60 of 100 Indian hospital websites load ad trackers before a visitor clicks anything.Read the study →
Scroll sideways for all 7 studies. A new study is added every few days.
Tools & Checklists
Working tools, free to use
Checklists and calculators for OPD growth, launches, CRM readiness, AI search, content and budgets. Built for Indian hospitals, delivered as PDF and Excel.
- Checklist · PDFOPD growth checklistThe digital, brand, referral, CRM and contact-centre levers that grow outpatient demand, in order.Get the checklist →
- Checklist · PDFHospital launch checklistDemand generation from twelve months before opening to the first ninety days after.Get the checklist →
- Checklist · PDFHospital CRM readiness checklistData, enquiry capture, consent, HIS integration and ownership, before you buy or build.Get the checklist →
- Audit · PDFAI search visibility auditHow AI assistants describe your hospital: entities, listings, doctor pages, structured data, reviews.Get the audit →
- Checklist · PDFHospital social media checklistConsent, doctor-led content, what not to post, the inbox as enquiries, and measurement.Get the checklist →
- Calculator · ExcelHospital marketing budget calculatorSplit a budget by service line and channel, phase it monthly, test it against OPD capacity.Get the calculator →
- Calculator · ExcelEnquiry-to-appointment funnel calculatorTrack each channel from enquiry to arrival and see where patients leak.Get the calculator →
- Template · ExcelHealthcare content calendar templateTwelve weeks built on patient questions, languages and clinician review.Get the template →
8 free tools · Delivered by email after you confirmAll tools & checklists →
Video series
Hospital growth, explained
Short AI-narrated explainers on enquiries, AI search, advertising rules, local search and the numbers that matter. Each one links to the full written guide with its sources.
51Videos55Shorts102Minutes
2:34Now showing · 01 / 08
Google Ads for doctors in India: the complete guide
Search ads capture demand that already exists. They do not create it. That one fact decides whether Google Ads deserves budget for a specialty. This video covers policy, structure, keywords, copy and tracking.
All videos
In 60 seconds
Narrated with an AI voice. General information for healthcare marketers, not medical, legal or financial advice.Subscribe on YouTube →
Visual guides
The rules, in slides
Swipeable summaries of the 2026 NMC advertising guidelines, Google Ads policy, the DPDP Act and more. Open the slides inside each guide, or download the PDF to share with your team. All the rules in one place: NMC 2026 compliance hub.
11Carousels76Slides11Free PDFs
01AI & Automation36 articles02Growth & CRM89 articles03Strategy56 articles04PR & Communications53 articles05Leadership36 articles06Launches10 articles
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Nov 3, 2026Top Digital Marketing Consultant in India: How to Recognise OneThe top digital marketing consultant in India is best identified by a standard rather than a name, and…Nov 3, 2026Top AI Marketing Consultant in India: What the Best Ones DoA top AI marketing consultant in India in 2026 sells judgement rather than tool demos: strategy, operating model,…Oct 29, 2026Chief AI Officer in Healthcare: Does a Hospital Group Need One?What a chief AI officer does, how the role compares with the CDO, CIO, CMO and CGO, when…
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