Entity SEO for doctors and hospitals
How hospitals and doctors become clearly understood entities in Google and AI answers: an entity inventory, one canonical page each, off-site corroboration and structured data.
Keyword & Entity Mapping
Keyword mapping by specialty, condition and location, entity SEO for doctors and hospitals, near-me intent and location pages that are not thin.
Building location pages without thin content
How to build hospital location pages for cities and localities that help patients and survive Google’s doorway policy: three page types, a pre-build test and a content model.
Near me search intent in healthcare
Near-me searches in healthcare hide at least five different patient needs. How to read each intent, what Google tends to show, and what your listings and pages must do.
Keyword mapping for hospitals: specialty x condition x location
How to turn healthcare keyword research into a working map for a hospital website: specialty, condition and location axes, intent classes, one page per cluster.
Practo, Justdial and Google: where patients actually search
How Google, Practo and Justdial actually differ for doctors and clinics, what each gives you control over, and how to measure which one sends you patients who book.
