Patient reviews strategy: volume, velocity, response
The operating model for hospital online reviews: how to grow volume and velocity with consented requests, reply to every review safely, and stay inside Google’s rules on incentives and gating.
Local SEO for Healthcare
Local SEO for hospitals, clinics and doctors in India is about showing up when patients nearby search for a specialty, condition or doctor, and turning that visibility into calls and bookings. It runs unit by unit: a verified Google Business Profile, a strong location page, consistent listings, steady reviews and structured data, measured in calls and appointments. This hub covers technical and content audits, Google Business Profile setup, schema, keyword and entity mapping, reviews and white-hat authority building. Start with the complete local SEO playbook for hospitals in India, then go deeper with managing profiles across many units and near me search intent. It is written for marketing teams at hospital groups and clinic chains across Indian cities. Start here for the full series, pillar first.
Building location pages without thin content
How to build hospital location pages for cities and localities that help patients and survive Google’s doorway policy: three page types, a pre-build test and a content model.
How to run a healthcare SEO audit (technical and content)
A practical method for auditing a hospital website: what to check technically, how to review medical content, how to score findings, and how to turn them into a fix plan.
Near me search intent in healthcare
Near-me searches in healthcare hide at least five different patient needs. How to read each intent, what Google tends to show, and what your listings and pages must do.
Core Web Vitals for hospital websites
A practical guide to Core Web Vitals for hospital websites: what LCP, INP and CLS measure now, where hospital sites slow down, and how to govern speed with vendors.
Google Business Profile for doctors: setup, categories, posts
A practical guide for individual doctors and small clinics: which Google listing you need, how to verify it, choose categories, post, handle reviews and keep it accurate every month.
Keyword mapping for hospitals: specialty x condition x location
How to turn healthcare keyword research into a working map for a hospital website: specialty, condition and location axes, intent classes, one page per cluster.
Link building for healthcare websites (white-hat only)
A free, white-hat approach to earning links for hospital and clinic websites, grounded in Google’s spam policies, with an outreach sequence and the vendor rules that prevent bought links.
Local SEO for hospitals in India: the complete guide
An end-to-end local search playbook for Indian hospitals: audit, specialty and location mapping, Business Profiles, doctor pages, schema, reviews, citations and links, with a 90-day sequence.
