AI readiness of Indian hospital websites: a 99-site tracker
I tested 99 Indian hospital websites for llms.txt, AI crawler rules and schema. A third publish llms.txt, few mark up their doctors, and almost none block AI crawlers.
Technical & Content Audit
A technical and content audit shows why a hospital or clinic website is not getting found, trusted or booked, and what to fix first. For medical sites, Google applies YMYL standards, so the audit has to cover E-E-A-T signals and doctor credentials as well as crawling, speed and structured data. This series covers how to run a healthcare SEO audit, how Google judges medical websites under YMYL and E-E-A-T, Core Web Vitals for hospital websites, Google Business Profile setup for doctors and managing profiles across many hospital units, plus structured data and doctor profile pages. It is written for marketing heads and web teams at Indian hospitals who need a prioritised fix list rather than a long report.
YMYL and E-E-A-T: how Google judges medical websites
What Google’s rater guidelines actually say about YMYL and E-E-A-T, where hospital websites lose trust, and the editorial system that makes medical content worth ranking.
How to run a healthcare SEO audit (technical and content)
A practical method for auditing a hospital website: what to check technically, how to review medical content, how to score findings, and how to turn them into a fix plan.
Core Web Vitals for hospital websites
A practical guide to Core Web Vitals for hospital websites: what LCP, INP and CLS measure now, where hospital sites slow down, and how to govern speed with vendors.
Google Business Profile for doctors: setup, categories, posts
A practical guide for individual doctors and small clinics: which Google listing you need, how to verify it, choose categories, post, handle reviews and keep it accurate every month.
