Healthcare SEO audits, Google Business Profile setup, medical schema, doctor profile pages, E-E-A-T and Core Web Vitals for hospital and clinic websites.
The operational mechanics of managing Google Business Profiles across hospital units: register, business codes, business groups, bulk verification, spreadsheet edits, tagging, reporting and change control.
What Google’s rater guidelines actually say about YMYL and E-E-A-T, where hospital websites lose trust, and the editorial system that makes medical content worth ranking.
A practical method for auditing a hospital website: what to check technically, how to review medical content, how to score findings, and how to turn them into a fix plan.
An implementation guide to hospital structured data: JSON-LD examples for units, doctors and procedures, the 2024 IndividualPhysician change, FAQ and review traps, and how to deploy at scale.
A practical guide to Core Web Vitals for hospital websites: what LCP, INP and CLS measure now, where hospital sites slow down, and how to govern speed with vendors.
A practical guide for individual doctors and small clinics: which Google listing you need, how to verify it, choose categories, post, handle reviews and keep it accurate every month.
The ranking side of hospital doctor pages: how patients search for doctors, URL structure, indexing large directories, internal linking, trust signals, duplicates across units and handling departures.