Start here: PR & Communications

17 articles on PR and communications, read as one thread instead of a flat archive. Start with the pillar below, then work through the rest in whatever order matches the decision in front of you.

The pillar

Reputation as a lagging indicator — the entry point. Read this first; the rest of the series builds on it.

The rest of the series

• Google reviews are the hospital’s real front desk
• Internal communication is the first casualty of a hospital crisis
• Talent communications as the hospital’s second brand
• The crisis communications plan nobody has actually rehearsed
• The doctor as spokesperson, not the marketing department
• The launch announcement as a distribution problem, not a writing problem
• The public statement, before legal writes it
• The three questions a hospital needs answered before the first camera arrives
• What an analyst call reveals that a marketing deck won’t
• Why hospital executives avoid the interview request
• Why hospital press releases get ignored
• What hospital ads can and cannot say: NMC and ASCI rules
• What is hospital reputation management?
• Reputation management vs brand building
• Doctor personal branding in a hospital group
• A content format playbook for hospital doctors

Every guide in this series

• Healthcare influencer marketing in India: rules and what works: Healthcare influencer marketing in India: ASCI and consumer rules, NMC limits, disclosure labels, contracts, clinician review and measuring results.
• Before and after photos doctor advertising India: Before and after photos in doctor advertising in India: NMC and dental codes, ASCI, Google and Meta policies, consent, DPDP and a...
• Ayurveda and homeopathy clinic marketing: Ayurveda clinic marketing under AYUSH advertising rules: Magic Remedies Act, Rule 170 status, NCISM and NCH codes, ASCI, ad policies, safe content...
• Dengue season: a communication plan for hospitals: Plan a responsible dengue awareness campaign for your hospital: timeline from May, capacity updates, WhatsApp with consent, myth-busting, ads and media.
• Air pollution awareness campaign hospital: An AQI-led air pollution awareness campaign plan for North Indian hospitals: CPCB categories, GRAP stages, audiences, WhatsApp alerts, PR and measurement.
• When regulation makes headlines: What hospital communication teams should do in the first 24 hours, 72 hours and week when regulation or court cases hit the...
• Health awareness days in India, 2026 to 2027: a calendar by month and specialty: 88 health awareness days observed in India, Oct 2026 to Sep 2027, by month and specialty, with Doctors’ Day, Nurses Day and...
• Hospital launch PR: Hospital launch PR for three launch types: a staged timeline, an asset kit, technology claim risks and what to measure after a...
• Newsjacking and health awareness days: Health awareness day PR that earns coverage: verify days, find a local angle, plan working-back dates and newsjack responsibly without generic releases.
• How to write a hospital press release journalists use: Build a hospital press release journalists actually use: headline, lede, quotes, data, consent, embargo, multimedia and boilerplate, with a template.
• Pitching health journalists: Pitching health journalists in India: who to pitch, what makes a health story, the email that gets read, access, evidence and habits...
• Doctors as media spokespersons: A practical guide to doctor media training in India: choosing spokespersons, briefing packs, TV vs print vs podcast, what not to say...
• Measuring PR beyond clippings: Healthcare PR measurement that a CEO can trust: the Barcelona Principles, share of voice done properly, demand signals and PR ROI without...
• Hospital crisis communication: Hospital crisis communication from first hour to recovery: six crisis types, a small crisis cell, press, social, reviews and data breach reporting...
• Press release distribution services in India compared: Press release distribution India options compared neutrally: newswires, Indian platforms and guaranteed postings, with vendor claims and questions to ask.
• Healthcare PR in India: getting announcements picked up: Healthcare PR India, explained by an operator: what journalists pick up, how to build a hospital PR strategy, pitch, distribute and stay...