Before-and-after photos in medical marketing: the rules in India
What the NMC, dental code, ASCI, Google and Meta actually say about before-and-after images, how to handle consent and DPDP, and safer content that still builds trust.
PR & Communications
Hospital PR and communications cover how a hospital speaks to patients, media and the public, in good times and in a crisis. The work is mostly preparation: trained spokespeople, approved holding statements, a review response policy and a launch plan that treats announcements as a distribution problem. This series is written from the growth seat for communications heads, marketing leaders and CXOs at Indian hospitals. It covers crisis readiness, doctor spokespeople, patient reviews and reputation, launch communications and the statements that beat legal to the first draft, all within NMC and DPDP limits. Start here for the full series, pillar first, then use the individual pieces as checklists when something happens.
Start with: Healthcare PR in India: getting announcements picked up, Health awareness days in India, 2026 to 2027: a calendar by month and specialty and The doctor as spokesperson, not the marketing department.
Ayurveda and homeopathy clinic marketing: what the rules allow
What Ayurveda and homeopathy clinics can and cannot say in their marketing in 2026, from the Drugs and Magic Remedies Act and the end of Rule 170 to NCISM and NCH ethics codes, ASCI and platform policies.
Dengue season: a communication plan for hospitals
A month-by-month dengue season communication plan for Indian hospitals, from National Dengue Day prep to peak-season capacity updates, media, myth-busting and measurement.
Air pollution season: a respiratory campaign plan for North Indian hospitals
A responsible respiratory campaign plan for North Indian hospitals, built on CPCB AQI categories, GRAP stages and official health advisories, with AQI-triggered content, PR and measurement.
When regulation makes headlines: a communications checklist for hospital teams
A 24-hour, 72-hour and week-one checklist for hospital communication teams when regulators or courts put healthcare in the news. Explain, do not defend.
World Health Days and Health Awareness Days in India 2026-27 (Calendar + PDF)
88 health awareness days observed in India from October 2026 to September 2027, by month and by specialty, including National Doctors’ Day and International Nurses Day, with a free PDF.
Launch PR: new hospital, unit or technology
A working PR plan for three launch types, new hospital, new unit and new technology, with a staged timeline, asset kit, technology claim risks, launch-day rules and measurement.
Newsjacking and health awareness days: earning coverage
Why most awareness day releases go unused, how to verify days and find angles journalists want, and the rules for newsjacking responsibly when real health news breaks.
How to write a hospital press release journalists use
The practical build of a hospital press release: news test, headline, lede, quotes with judgement, substantiated claims, patient consent, embargo, multimedia, boilerplate and a section-by-section template.
What health journalists actually want
A desk’s-eye view of pitching health journalists in India: matching stories to beats, the short pitch that gets read, doctor access, evidence, regional media and a year-long routine.
