Tools & Checklists · Free template
Hospital digital marketing agency RFP template
Generate a clear request for proposal for hospital digital marketing agencies, covering scope, ownership, measurement, compliance, team and commercials.
Template
Fill in and copy
How to use it
Make proposals comparable
- Send the same RFP to every shortlisted agency.
- Score responses on one sheet: understanding, measurement, ownership, compliance, team, commercials.
- Meet the named team, not only the pitch team.
- Speak to references before deciding.
The thinking behind each section is in hospital digital agency scope and in-house team or agency.
FAQ
Questions people ask
Background, goals, scope, ownership of accounts and data, measurement, compliance, team, the first ninety days, commercials and references.
So campaigns, data and history stay with the hospital if the agency changes.
On booked and honoured appointments and cost per treated patient, not leads alone.
Yes. Ask how the agency reviews medical claims and handles consent under the DPDP Act.
Usually three to five shortlisted agencies, so responses can be compared properly.
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