Tools & Checklists · Free online calculator
Cost per treated patient calculator
Compare channels on what they cost per treated patient, not per lead, and see when the cheapest enquiries are not the cheapest patients.
Calculator
Enter spend, enquiries and treated patients by channel
Example values only. Replace them with one month of your own data for one service line.
| Channel | Spend incl. fees | Enquiries | Treated patients | Cost per enquiry | Cost per treated patient | Enquiry to treated |
|---|
How to use it
Use one service line and one period
- Use a single service line, because procedures differ in value and journey length.
- Include agency fees and content costs in spend, not only media.
- Count treated patients traced back to each channel's enquiries through your CRM and billing data.
- Use a long enough period for elective journeys to complete.
The thinking is explained in cost per treated patient and patient-journey attribution. To see where enquiries are lost before treatment, use the enquiry leakage calculator.
FAQ
Questions people ask
Marketing spend on a channel divided by the treated patients from that channel in the same period.
Cheap leads often convert poorly. Cost per treated patient shows which channel actually produces patients.
Media, agency fees and content or production costs for the channel.
Yes, to see their share of treated patients, though cost per patient will show as zero or not applicable.
Use one service line at a time, because procedures differ greatly in value.
No. The calculator runs in your browser.