Tools & Checklists · Free self-assessment
Hospital marketing maturity scorecard
Rate your hospital on eight dimensions of digital marketing maturity, from enquiry capture to AI search, and see where to invest first.
Scorecard
Choose the statement closest to today
| Dimension | Where are you today? |
|---|
Reading the result
What the stages mean
- Foundational: fix capture, listings and consent before spending more on reach.
- Developing: connect channels to one CRM and start measuring appointments.
- Established: move measurement to treated patients and build answer-first content.
- Leading: refine attribution, AI visibility and team capability; share practice across units.
Useful next reads: the multi-unit patient acquisition funnel, hospital CRM implementation and SEO vs GEO for hospitals.
FAQ
Questions people ask
A self-assessment across capture, response, measurement, listings, content, AI visibility, compliance and ownership that shows where to invest first.
Each dimension is rated from one to four, and the total is converted to a score out of one hundred.
Yes. Units often differ, and group averages hide the unit that needs help.
Enquiry capture, listings and consent, before spending more on reach.
Every six months, or after major changes such as a CRM rollout.
No. The scorecard runs in your browser.