Tools & Checklists · Free online tool
NMC ad compliance checker for ad copy and images
Paste ad copy or drop ad images. See every line that breaks the NMC advertising guidelines of 6 October 2026, why it breaks them, and three compliant rewrites you can use.
Sample ads
Two that break the rules and two that follow them. Select one to run it through the checker.
These fail
No.1 claim, success rate, guarantee, free check-up, pushy call to action
Painless claim, recovery promise, surgery count, discount, urgency
These pass
Factual services and a neutral way to book
Sets expectations without promising outcomes
A screening aid against the NMC ethical advertising guidelines of 6 October 2026. It reads wording and the boxes you tick, not intent, so it can miss or over-flag. It is not legal advice. Everything runs in your browser and nothing you enter or upload leaves your device.
How it works
What it looks for
The checker reads the words in your ad, including words it pulls out of images, and compares them with the patterns the NMC guidelines bar: guaranteed outcomes, success rates and patient counts, cure and miracle claims, painless or risk-free promises, superlatives such as best or number one, discounts and free offers, pushy calls to action, fear-based lines, recovery-time promises, testimonials and reviews, celebrity endorsements and doctors endorsing products. It also flags a doctor named without a registration number, and AI-made content without a label.
Some problems only show up in the picture, so for images you tick what you can see: an identifiable patient, before-and-after pictures, a doctor’s photo used to promote, a celebrity, an award badge or an AI-generated person. The verdict updates as you tick.
Each problem carries its clause and a fix. Below that you get three compliant versions of your copy: plain and factual, warm and reassuring, and a short version under 25 words.
Read next
The rules behind it
- NMC advertising guidelines 2026: what is allowed and what is barred
- Copy-ready templates that follow the 2026 guidelines
- Hospital advertising rules in India: NMC and ASCI
- Before-and-after photos in medical advertising
- ASCI AI labelling rules for hospital marketing
- Healthcare ad copy checker for ASCI and the Drugs and Magic Remedies Act
FAQ
Questions people ask
It reads your ad text, and the text inside ad images, and flags wording that conflicts with the NMC ethical advertising guidelines of 6 October 2026: guarantees, success rates, superlatives, offers, testimonials, fear-based lines, recovery-time promises and doctors named without a registration number. For each problem it shows the clause, a fix and three compliant rewrites.
Yes. Drop up to 20 JPG, PNG, WebP or GIF images at once. A text reader runs in your browser to pull the words out of each image, and you tick what the image shows, such as a patient’s face, before-and-after pictures or a celebrity, because a text reader cannot see those.
It can read Hindi as well as English in images when you tick the Hindi option. The rules it applies are mostly written for English wording, with a few common Hindi words, so check Hindi and other Indian-language ads with extra care.
No. The check runs entirely in your browser. Nothing you type or drop is sent to a server or stored.
Fails means at least one critical or major problem, such as a guarantee, an offer or a testimonial. Needs review means only minor issues, usually an award or ranking that needs its awarding body, year and method. Passes means no wording flags, though every factual claim still needs proof.
They are built from your own copy: lines that break the rules are removed or reworded, clean lines are kept word for word, and standard lines are added where needed, such as a neutral call to action or a risk statement. Fill in anything in angle brackets, such as qualifications and registration numbers.
No. It is a screening aid that reads wording and the boxes you tick, not intent. A sentence can mislead without a flagged word. Have final copy reviewed by your medical and legal teams before it runs.
Yes. Nothing you type or drop is sent to a server, so there is no form to spam and no stored data to leak. Images are checked to be real JPG, PNG, WebP or GIF files before they are read, text is capped at 20,000 characters, very large images are refused, and the text reader script is loaded with an integrity check so a tampered copy will not run.
The NMC public notice on ethical advertising by registered medical practitioners and institutions dated 6 October 2026, with clause references for each problem. For ASCI and the Drugs and Magic Remedies Act, also use the healthcare ad copy checker.