Tools & Checklists · Free online tool
UTM link builder for hospitals and clinics
Build consistently named campaign links for Google Ads, Meta, WhatsApp, SMS, email, QR codes and referral letters, plus a WhatsApp click-to-chat link with a campaign reference.
Builder
Build a tracked link
Pick a channel preset, then name the campaign. Lower case and hyphens keep reports clean.
Campaign name
| Campaign | Source / medium | Link |
|---|
WhatsApp click-to-chat link
How to use it
Rules that keep reports clean
UTM parameters tell Google Analytics where a visit came from. Hospitals lose most of this information because every team names campaigns differently: “Ortho Oct”, “knee-camp”, “KNEE_HYD”. The builder enforces one convention, specialty, unit, theme and month, so a year of campaigns can be compared in a single report.
- Use presets, not free text, for source and medium. “facebook”, “Facebook” and “fb” become three separate rows in reports.
- Never tag internal links on your own site. It overwrites the original source and breaks attribution.
- Tag the Google Business Profile website link. Without it, visits from your profile are mixed into organic search.
- For WhatsApp and phone, a reference code in the pre-filled message is the only way your desk can tell which campaign started the chat. Record it in the CRM.
Next steps: set up GA4 for a hospital website, add call tracking and offline conversion import, and read patient journey attribution. The UTM parameters glossary entry explains each field.
FAQ
Questions people ask
Tags added to the end of a link, such as utm_source, utm_medium and utm_campaign, that tell analytics tools which channel and campaign sent a visitor.
Keep source and medium to a fixed list, write everything in lower case with hyphens, and build campaign names from specialty, unit, theme and month so campaigns sort and compare cleanly.
Yes. Tagging the website link on your profile separates profile visits from other organic search traffic in Google Analytics.
Use a click-to-chat link with a pre-filled message that carries a reference code, and have the desk record that code in the CRM when the chat starts.
No, as long as you use them on external links such as ads, emails and social posts, not on internal links within your own site.
No. Links are built in your browser. The list and CSV exist only on your device.