Tools & Checklists · Free self-assessment
Hospital digital marketing score: a 15-question self-assessment
Fifteen plain questions across search, website, enquiry handling, content and compliance. Answer for how your hospital works today, not how it is meant to work, and you get a score out of 45, a breakdown by area and the three fixes to start with.
Assessment
Answer for your hospital today
Your score
By area (out of 9)
Your three weakest areas and what to do next
Next step
Get the full checklist
The score tells you where to look. The checklist tells you what to do there: every item behind these 15 questions, written as tasks your marketing team or agency can own, in the order most hospitals can tackle them.
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Method
How the score works
There are 15 questions in five areas, three questions per area. Each question has four answers scored 0, 1, 2 and 3, from no process at all to a routine that is measured and reviewed. The total is out of 45 and each area is out of 9.
The bands are fixed cut-offs on that total: Foundational is 0 to 15, Developing is 16 to 27, Established is 28 to 37 and Leading is 38 to 45. Your three weakest areas are the three with the lowest area scores; where two areas tie, the one listed first in the assessment comes first.
This is a self-assessment, not a benchmark. The score is not compared with other hospitals, it is not based on survey data, and two people in the same hospital may answer differently. That difference is often the most useful finding, so it is worth having marketing, the contact centre and operations answer separately and compare.
Every area carries equal weight. In practice the right priority depends on your specialties, catchment and how patients reach you, so treat the result as a starting point for a conversation, not a verdict. For a broader view across technology, data and team, use the hospital digital maturity assessment.
FAQ
Questions about the score
Who is this self-assessment for?
It is written for marketing heads, unit heads and owners of hospitals, multi-specialty clinics and diagnostic chains in India. A single-specialty clinic can use it too; answer each question for the services you actively promote.
Is my score compared with other hospitals?
No. The score is calculated in your browser from your own answers and is not compared with any dataset. It shows how complete your own marketing routines are, not where you rank against competitors.
Is anything I enter saved or sent anywhere?
No. The questions and scoring run entirely in your browser, nothing is stored, and closing or refreshing the page clears your answers. Only the copy and share links send anything, and only when you choose to use them.
Why do DPDP consent and NMC or ASCI rules count towards a marketing score?
Because a campaign that breaks consent or advertising rules can be paused, reported or turned into a reputation problem. Consent and compliant claims are part of whether your marketing can keep running, so they sit alongside measurement in the score.
What should we fix first?
Start with your weakest area, and within it the question where you scored lowest. The result panel suggests one concrete next step per weak area with a linked guide or tool. Fixes that stop enquiries leaking usually pay back before new campaigns do.
How often should we retake it?
Once a quarter works for most teams, ideally after each planning cycle. Keep a note of your answers so you can see which areas moved and whether the changes you made showed up in appointments.