The five decisions a patient makes before choosing a country
Long before a family compares hospitals, it works through five practical questions about travel, money, language, trust and follow-up. Most international cases are lost at one of them.
patient acquisition
Patients from Bangladesh: proximity, price and the family that travels together
Bangladesh is the one international market that behaves like a catchment with a border through it. What that changes about arrival hours, estimates, language and repeat visits.
The attendant is a customer: rooms, food, prayer space and family
International patients rarely travel alone. The people who come with them sleep, eat, pray, translate and pay, and their experience decides what the family says about you at home.
Country landing pages that rank and convert
A country page is where a family abroad decides whether to trust you. How to structure it, which languages to publish, and how hreflang, schema and the form should work.
Cost per arrived international patient, by market
The acquisition number for medical value travel that survives a board question: what belongs in the cost, how to treat a facilitator introduced case, and why the unit is an arrival rather than an enquiry.
When the answer is no: the international cases you should turn down
A clean, early no protects the family, the beds and your name in a small source market. A vague one, or a late one, costs far more than the case was ever worth.
Medical tourism in India: what medical value travel is, and who the patient is
Medical value travel is not a country list and an arrivals target. It is a long, cross border decision made by a household, and most of the work sits outside the hospital.
Health check packages: marketing a product nobody urgently needs
Health checks are discretionary, easy to postpone and sold on discount everywhere. Marketing them well starts with who buys, why now, and what happens after the report.
The after-hours enquiry problem: leads after the front desk closes
The appointment desk closes in the evening, but ads, search and anxious families keep going. What happens to those enquiries overnight decides how many become visits.
Doctor pages that get booked: anatomy of a profile that converts
Most hospital doctor pages prove a doctor exists. The ones that get booked answer the patient’s real questions in order and make the next step obvious.
