How to calculate cost per honoured appointment
Cost per lead flatters marketing. Cost per honoured appointment shows what a patient who actually turned up really cost, and where the funnel leaks inside the hospital.
patient acquisition
Second-opinion demand: the enquiry most hospitals mishandle
Families seeking a second opinion want confidence, not a slot. Most hospitals route them into the general queue and lose them to whoever responded with more care.
Domestic medical travel from smaller cities: the digital path
Families travelling from smaller Indian cities to metro hospitals face a long, uncertain journey. The digital path, from first search to follow-up at home, decides whether they arrive.
The hospital website is a booking product, not a brochure
Most hospital websites are built to impress. The ones that grow OPD are run as booking products, with an owner, real slots and a number that matters.
Re-engaging lapsed patients without being intrusive
Lapsed patients are a hospital’s cheapest returning demand, but only if the outreach is anchored to their own care, capped sensibly and written in the doctor’s voice.
The first hundred days in a hospital growth role
A practical plan for the first hundred days in a hospital growth role: walk the patient path, find the leaks, fix one thing people can see, and write a plan clinicians will back.
How to increase OPD patients in a hospital: start with the diagnosis
Camps, discounts and ads rarely fix a flat OPD. Diagnose whether the problem is demand, findability, conversion, availability or return, then fix that one.
Healthcare content marketing: a strategy guide with examples (2026)
Most hospital content is written for the hospital. Content that works answers the patient’s question at the moment of decision, reviewed by a doctor and tied to an enquiry.
Hospital Marketing Strategy in India: Plan, Ideas and What Works
A hospital marketing strategy is a few hard choices (which demand, which specialties, which front door, how enquiries convert), not a list of channels.
The multi-unit patient acquisition funnel, honestly mapped
There is no group funnel. There are eleven unit funnels, each shaped by catchment, maturity and payer mix, and averaging them hides every decision worth making.
