Epic just moved into your front door
When the records vendor owns the patient-facing agent, the question stops being about software. It becomes who owns the patient relationship, and brand teams belong in that room.
Industry Watch
Hospital industry news from India and the world, read from the growth seat. Each piece takes one story, a deal, a regulation, a results call, a technology launch, and asks what it changes for hospital brands, digital teams and patient acquisition. Short, dated and opinionated: the news in brief, then my take on what most coverage missed. Start here for the takes grouped by theme.
38,000 new beds and a patient acquisition war nobody is budgeting for
When every chain adds beds in the same cities at the same time, occupancy is decided before admission. Patient acquisition cost belongs next to revenue per bed on the board dashboard.
When Parliament compares you to a hotel, your brand has a problem
The industry spent a decade marketing hospitals like hotels. Lawmakers took the comparison literally. Transparent package pricing is the way to get ahead of caps.
KKR bought four hospital brands. Will it build one?
A roll-up of hospital brands only becomes a platform when patients, data and marketing start to flow across the logos. Watch the brand decisions, not the bed count.