In-house team or agency for hospital digital: choosing the split
The argument is never really about headcount. It is about which work is continuous and which is episodic, and who stays accountable for the outcome once the contracts are signed.
marketing leadership
Running agencies across multiple hospital units: the roster model
Agency sprawl across hospital units is rarely anyone’s fault. Here is how to design the roster deliberately, around decision rights, shared assets and one review route for patient content.
Top digital marketers in India: the hands-on skills that matter
Most lists of India’s top digital marketers are self-published. The ten practices that actually separate the strongest digital marketers, and how to judge one before hiring.
Top marketing leaders in India: how the strongest CMOs lead
No credible ranking of Indian marketers exists, so here are the nine habits the strongest marketing leaders share, seen from retail, telecom, media and healthcare.
Healthcare marketers in India: what the strongest ones do differently
There is no real ranking of healthcare marketers, so here is what the strong ones do differently and how a hospital can spot one before hiring.
