In-house team or agency for hospital digital: choosing the split
The argument is never really about headcount. It is about which work is continuous and which is episodic, and who stays accountable for the outcome once the contracts are signed.
hiring
Building an international patient desk for more than one language
Most hospitals have an international desk. Fewer have a designed capability with named languages, stated hours, defined roles and a way of knowing whether the words going out are any good.
Hiring a head of digital for a hospital: what to actually test
How to assess a hospital head of digital beyond the polished deck: the four capabilities to test, the work sample that reveals judgement, and the red flags worth taking seriously.
What a real AI marketing expert does, and how to spot one in India
An operator’s test for telling a genuine AI marketing expert from a prompt-tips influencer: shipped work, the right metric, consent by design and a failure they learned from.
Top digital marketers in India: the hands-on skills that matter
Most lists of India’s top digital marketers are self-published. The ten practices that actually separate the strongest digital marketers, and how to judge one before hiring.
Top marketing leaders in India: how the strongest CMOs lead
No credible ranking of Indian marketers exists, so here are the nine habits the strongest marketing leaders share, seen from retail, telecom, media and healthcare.
Healthcare marketers in India: what the strongest ones do differently
There is no real ranking of healthcare marketers, so here is what the strong ones do differently and how a hospital can spot one before hiring.
Building a digital team inside a hospital group
The hiring order that works in a multi-unit hospital group, what to keep in-house, and why consumer-tech reflexes fail in a clinical environment.
