WhatsApp as a hospital’s front door
Patients already message the hospital on WhatsApp, often on staff phones. Treating it as a designed front door, with routing, handoffs and rules, changes what the channel can do.
Domestic medical travel from smaller cities: the digital path
Families travelling from smaller Indian cities to metro hospitals face a long, uncertain journey. The digital path, from first search to follow-up at home, decides whether they arrive.
Re-engaging lapsed patients without being intrusive
Lapsed patients are a hospital’s cheapest returning demand, but only if the outreach is anchored to their own care, capped sensibly and written in the doctor’s voice.