In-house team or agency for hospital digital: choosing the split
The argument is never really about headcount. It is about which work is continuous and which is episodic, and who stays accountable for the outcome once the contracts are signed.
leadership
The first hundred days in a hospital growth role
A practical plan for the first hundred days in a hospital growth role: walk the patient path, find the leaks, fix one thing people can see, and write a plan clinicians will back.
Presenting marketing results to a medical advisory committee
Doctors judge evidence for a living. How to present marketing results to a medical advisory committee so that it becomes a clinical partner rather than a room you survive.
Hiring a head of digital for a hospital: what to actually test
How to assess a hospital head of digital beyond the polished deck: the four capabilities to test, the work sample that reveals judgement, and the red flags worth taking seriously.
Top marketing leaders in India: how the strongest CMOs lead
No credible ranking of Indian marketers exists, so here are the nine habits the strongest marketing leaders share, seen from retail, telecom, media and healthcare.
Healthcare marketers in India: what the strongest ones do differently
There is no real ranking of healthcare marketers, so here is what the strong ones do differently and how a hospital can spot one before hiring.
The engineer’s lens in a clinical organisation
Where systems thinking, measurement and process help a hospital group’s growth function, where a hospital stops behaving like a system, and what an engineer must learn about judgement.
Succession inside a growth and digital function
The hybrid roles a hospital group’s growth function cannot survive without, how to grow product and data talent inside a hospital, and how to make yourself replaceable.
Building a digital team inside a hospital group
The hiring order that works in a multi-unit hospital group, what to keep in-house, and why consumer-tech reflexes fail in a clinical environment.
