Genomics as a consumer proposition
Genomics is a demand-creation problem dressed as a lab line, and treating it as capture leaves the sequencer idle and the capital case under review.
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What a hospital CRM is actually for
A CRM earns its keep only when it causes an outbound action that would not otherwise have happened. Everything else is infrastructure for that, or decoration.
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The data work nobody budgets for before an AI project
Patient identity, doctor masters, speciality taxonomies, system fragmentation and consent — the unglamorous work that decides whether a hospital AI pilot survives week three.
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Attribution in healthcare: what you can know
You will not solve attribution in a hospital. You can decide how much wrongness to tolerate and still allocate a budget sensibly, which is a different problem.
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Putting an AI agent in front of patients without an incident
Scope boundaries, acuity escalation, the never-answer list, logging and sign-off — the controls that have to exist before a model speaks to a patient.