Top marketing leaders in India: how the strongest CMOs lead
No credible ranking of Indian marketers exists, so here are the nine habits the strongest marketing leaders share, seen from retail, telecom, media and healthcare.
CMO
What the hospital CMO role owns now
A practical map of what a hospital CMO in India owns today, where the mandate stops, and what should never be labelled marketing.
The CMO’s annual plan, the board view
How a hospital CMO builds an annual plan from demand pools and payback, and why only a two-page version survives the board.
