DM triage: routing consultation enquiries to the booking desk
A working model for triaging a doctor’s Instagram DMs: three lanes, what automation may and may not do, the WhatsApp handoff to the booking desk, DPDP consent and example scripts.
Community Management
Community management for doctors is the work that happens after a post goes live: answering comments, handling trolls and medical misinformation, and moving patient messages to a booking desk without giving advice in public. Done badly, it creates compliance and privacy risk; done well, it turns social media into a steady source of consultations. This series covers comment moderation for doctors, including spam, trolls and medical questions that should never be answered in a comment thread, DM triage that routes consultation enquiries to the booking desk with consent and response time rules, and measuring a doctor’s social media ROI in appointments and treated patients rather than followers. It is written for doctors in India, their assistants and the hospital teams who manage doctor accounts at scale.
Measuring a doctor’s social media ROI
A practical method for measuring a doctor’s social media return: full costs including the doctor’s time, a five-link tracking chain to honoured appointments, honest attribution limits and reporting.
Comment moderation for doctors: spam, trolls and medical queries
How a doctor’s team should sort comments, set up Instagram, YouTube and Facebook filters, handle trolls and complaints, and route medical questions to booking without ever advising in public.
