DM triage: routing consultation enquiries to the booking desk
A working model for triaging a doctor’s Instagram DMs: three lanes, what automation may and may not do, the WhatsApp handoff to the booking desk, DPDP consent and example scripts.
Community Management
Comment moderation, DM triage to the booking desk and measuring a doctor’s social media ROI.
Measuring a doctor’s social media ROI
A practical method for measuring a doctor’s social media return: full costs including the doctor’s time, a five-link tracking chain to honoured appointments, honest attribution limits and reporting.
Comment moderation for doctors: spam, trolls and medical queries
How a doctor’s team should sort comments, set up Instagram, YouTube and Facebook filters, handle trolls and complaints, and route medical questions to booking without ever advising in public.
