Working with embassies, ministries and corporate sponsors
A large share of international cases is paid for by somebody else. How sponsored referrals are actually won, what the paperwork demands, and where hospitals lose the relationship.
hospital finance
Patients from Kenya and Tanzania: cover, employers and the East Africa route
In this corridor somebody other than the family often pays. How guarantees of cover, employer schemes, referring consultants and settlement paperwork shape the case.
The estimate that survives arrival: quoting a patient abroad
A family abroad cannot check your estimate against anything. They raise money against it and arrive. Whether the final bill matches decides your name in that market.
Patients from Sri Lanka: currency constraints and the specialties that still travel
A market that arrives informed, plans tight and cannot always move money easily. What that means for written opinions, staged payments, scheduling and follow-up.
Patients from Ethiopia, Sudan and the Horn: sponsored cases and payment before arrival
Cases from the Horn of Africa move as a sequence, not a conversation. Sponsors, split transfers, dated estimates and the arrival hours that decide the whole relationship.
Patients from Afghanistan: documentation, visas and the long-stay family
A market where the unit of service is a stay, not an admission. Document standards, patient records that will not match, money in instalments and the weeks between discharge and departure.
Money before arrival: estimates, advances and currency questions
International families commit money across a border to a hospital they cannot inspect. How the estimate, the advance, the currency and the refund are explained decides whether they arrive.
Cost per arrived international patient, by market
The acquisition number for medical value travel that survives a board question: what belongs in the cost, how to treat a facilitator introduced case, and why the unit is an arrival rather than an enquiry.
How to calculate cost per honoured appointment
Cost per lead flatters marketing. Cost per honoured appointment shows what a patient who actually turned up really cost, and where the funnel leaks inside the hospital.
Building a hospital marketing budget from service lines up
A hospital marketing budget works when it starts from each specialty’s volume plan, funnel and capacity, and treats channels as the last step rather than the first.
