The referring doctor abroad: building a referral network outside India
Most international demand is decided by a doctor in another country. How to find them, what they actually want from your hospital, and the line that must never be crossed.
healthcare leadership
The first hundred days in a hospital growth role
A practical plan for the first hundred days in a hospital growth role: walk the patient path, find the leaks, fix one thing people can see, and write a plan clinicians will back.
Presenting marketing results to a medical advisory committee
Doctors judge evidence for a living. How to present marketing results to a medical advisory committee so that it becomes a clinical partner rather than a room you survive.
Hiring a head of digital for a hospital: what to actually test
How to assess a hospital head of digital beyond the polished deck: the four capabilities to test, the work sample that reveals judgement, and the red flags worth taking seriously.
Famous leaders in healthcare and what they teach leaders today
Nightingale, Snow, Semmelweis, Saunders, Anandibai Joshi and Dr B. C. Roy: what history’s healthcare leaders teach today’s operators about evidence, persuasion and building institutions.
AI Strategy for Hospitals: A Plan a Hospital Group Can Execute
Most hospital groups have an AI portfolio, not an AI strategy. The difference shows up the moment something has to be said no to.
The commercial leader’s path to the top job
What it actually takes for a commercial or growth leader to become a credible CEO candidate in an Indian hospital group.
What the hospital CMO role owns now
A practical map of what a hospital CMO in India owns today, where the mandate stops, and what should never be labelled marketing.
Why hospital executives avoid the interview request
A journalist’s interview request lands in a hospital CXO’s inbox and is quietly forwarded to legal, where it dies. The executive is not wrong to be careful. But declining is not the safe option it feels like. It is a decision to let someone else, often someone with less accurate information, tell the story instead.
