The twelve months before a hospital opens: a checklist
A month-by-month sequence for digital readiness before a new hospital unit opens, and an honest split between what must be live on day one and what can wait.
pre-launch
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Pre-launch demand when you have no doctors to name yet
How to build catchment awareness and referral groundwork before clinical hiring completes, what you can honestly promise, and why early media spend is usually wasted.