A journalist’s interview request lands in a hospital CXO’s inbox and is quietly forwarded to legal, where it dies. The executive is not wrong to be careful. But declining is not the safe option it feels like. It is a decision to let someone else, often someone with less accurate information, tell the story instead.
When a story breaks about a hospital, the first hour is decided by three questions answered long before the story existed: who speaks for the institution, what gets said before the facts are confirmed, and what the website shows while the situation is still unfolding. The piece sets out the minimum viable readiness for each.
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