Capacity is a marketing constraint
Consultant slots, theatres and beds are the real conversion ceiling: what the funnel shows when they run out, shared slot inventory, and feeding demand back into capacity planning.
hospital growth
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Oncology online: why cancer patients search differently
Cancer enquiries arrive late, informed, family-led and already holding a diagnosis, and the front door built for every other service line is the wrong shape for them.
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Doctor recruitment is a growth decision
What a consultant’s search footprint, reviews and referral base are worth to a unit’s P&L, how to assess them before the guarantee is signed, and the onboarding that earns it.
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A Centre of Excellence is a brand promise first
A Centre of Excellence is a promise the group makes in public, and it is heard, tested and judged on digital surfaces the clinical team never sees.
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The three demand pools a hospital group runs on
Catchment, referred and institutional demand need different owners, metrics and investment logic, and forcing them through one funnel hides which one is failing.
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The growth leader and the medical director
Where growth and clinical governance collide in a hospital group, what a working partnership with the medical director looks like, and the lines growth must never cross.
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Owning the revenue engine in a hospital group
The eight parts of hospital revenue, which ones marketing actually controls, and what it takes to be accountable for the whole line rather than a slice.