Hospital social media marketing when the subject is health
Most hospital social media is greetings and awards. It has four real jobs (trust, local recall, the front door and employer brand), each measured differently.
employer brand
Talent communications as the hospital’s second brand
The story a hospital tells prospective doctors and nurses is a different brand from the one it tells patients, and most hospital groups only invest in one. This piece looks at what fills the vacuum when talent communications is left to word of mouth, and what a deliberate employer-brand programme for clinicians and nursing staff actually requires.
