The specialty mix conversation, with the demand data on the table
How search, enquiry and conversion data reframes which specialties a hospital group invests in, why it is political, and how to bring it without starting a war.
demand data
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Reading international demand from data, not anecdotes
Build a country-by-specialty demand grid from search, enquiry, admission and visa data, and allocate coordinators, consultants and budget to the cells that earn it.