Unit head versus group: designing the growth operating model
Who owns the site, the listings, the CRM and the contact centre in a multi-unit hospital group, the service levels each way, the budget split, and how both extremes fail.
Who owns the site, the listings, the CRM and the contact centre in a multi-unit hospital group, the service levels each way, the budget split, and how both extremes fail.
Unit heads carry the number and you do not. What that asymmetry means for what you centralise, in what order, and what you must promise in return.