Paediatrics and neonatology marketing: a playbook for Indian hospitals

Transcript

Paediatric marketing speaks to parents, who search at odd hours, decide fast when a child is unwell, and stay loyal for years when they trust a doctor.

Never use a child's image or story without careful written consent from a parent.

India has the world's largest number of preterm births, which makes NICU capability a serious factor when parents choose a maternity hospital.

And urgent paediatric care is decided at night, on the phone.

During pregnancy, parents check NICU level and paediatric backup.

Fever or breathing trouble at night leads to urgent searches and calls.

Vaccinations and growth checks build a relationship that lasts years.

Round-the-clock paediatric emergency information on map listings and the website.

Paediatrician pages with qualifications, languages, timings and online booking.

And vaccination reminders on WhatsApp or SMS, with parental consent.

Start with real parent questions.

When does a child's fever need a doctor today?

What does a NICU level mean?

And what is the vaccination schedule?

The Infant Milk Substitutes Act bars promoting formula and foods for children under two, including through hospitals.

The Drugs and Magic Remedies Act lists stature, so no height-growth claims.

And never use a child's image without written parental consent.

Neonatal and paediatric care are covered under PM-JAY, and many parents have employer insurance.

Clear information on NICU costs per day helps families plan for a stressful stay.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.