Obstetrics and gynaecology marketing: a playbook for Indian hospitals

Transcript

Maternity and gynaecology marketing is a long relationship, not a single sale.

Families choose a hospital early in pregnancy and judge it on trust, the doctor, safety and cost clarity.

Never touch sex determination.

National survey data show C-sections at fifty four percent of births in private hospitals, against seventeen percent in public ones.

That gap makes transparency about birth decisions and costs a trust issue families increasingly ask about.

Couples search for gynaecologists and maternity hospitals near them, and ask friends.

They compare doctors, facilities, NICU backup, packages and reviews.

Then regular antenatal visits build the relationship that leads to delivery.

Doctor pages that show experience, languages, timings and backup such as anaesthesia and NICU.

Maternity package pages that explain inclusions, exclusions and how costs change.

And antenatal classes, which build relationships early.

Start with real questions.

What should we ask when choosing a maternity hospital?

What does a maternity package actually include?

And how are decisions about delivery made?

The PCPNDT Act bans any advertisement of sex determination.

Avoid any wording that could be read as offering it.

Abortion care must protect the woman's identity.

And every patient story needs written consent.

Standard insurance wording excludes childbirth unless a policy adds maternity cover.

Explaining packages and cover early prevents painful surprises at discharge.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.