Words hospital ads in India should avoid
0:30Healthcare is one of the most complained-about ad categories in India. Avoid these. Cure, or guaranteed results. Many conditions are covered by the Drugs and Magic Remedies Act. Best or number one,...
Transcript
Healthcare is one of the most complained-about ad categories in India. Avoid these.
Cure, or guaranteed results. Many conditions are covered by the Drugs and Magic Remedies Act.
Best or number one, unless an independent source proves it.
Success rates without a clear definition and your own audited data.
If a claim cannot be evidenced, leave it out. General information, not legal advice.
Full guide on gauravphogat.com.
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General information for healthcare marketers, not medical, legal or financial advice. All videos